Director, Brand Marketing
Affinity.co
Social, Community and Brand Specialist
Insomnia Cookies
full-time
Posted on:
Location: 🇨🇦 Canada
Visit company websiteJob Level
Junior
About the role
- Turn growth across Canada into a cultural movement via social, events, and partnerships.
- Develop, plan, and publish engaging content across Instagram, TikTok, LinkedIn, Facebook, and other platforms.
- Monitor platform trends and adapt strategies.
- Collaborate with US and UK marketing teams and paid media agency for Canada campaigns.
- Build and nurture partnerships with local organizations, influencers, small businesses, and community groups.
- Plan and execute on-the-ground brand events and bakery launches with operations.
- Engage with followers, brand advocates, and micro-influencers; foster community online and offline.
- Track KPIs across social campaigns, partnerships, and events; analyze and optimize for ROI.
Requirements
- 1–3 years in social media marketing, brand marketing, community engagement, or event execution.
- Strong understanding of social platforms, trends, and analytics.
- Comfortable building and maintaining community partnerships.
- Basic event planning and project management experience.
- Excellent written, verbal, and interpersonal communication skills.
- Basic design skills (Canva, Adobe Creative Suite)
- Bonus: experience working with influencers or creators.
- Creative storyteller with an eye for cultural trends.
- Thrives in both digital and in-person environments.
- Highly organized, proactive, and collaborative.
