insightsoftware

Growth Marketing Manager

insightsoftware

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $65,000 - $81,000 per year

About the role

  • Develop and execute multi-channel growth campaigns from start to finish, including researching topics, defining strategy, writing content, executing campaigns, and measuring results
  • Build integrated marketing campaigns across multiple channels (email, content, webinars, digital) that drive sales-qualified pipeline and revenue growth
  • Create and execute lifecycle marketing programs that maximize user engagement, product adoption, and customer lifetime value
  • Manage third-party activities (webinars, content syndication, vendor partnerships) for assigned products and coordinate with external and internal stakeholders to maximize ROI
  • Monitor campaign performance and report on key metrics including MQLs, pipeline generation, bookings, and conversion rates
  • Analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand actions needed to maximize impact
  • Support and work closely with sales and customer success teams to ensure alignment, drive top-of-funnel awareness, and identify opportunities for optimization
  • Collaborate with product marketing to ensure campaigns align with product positioning, messaging, and go-to-market strategies
  • Partner with digital marketing teams to optimize lead flow, nurture programs, and conversion paths
  • Contribute to daily conversations about how to best execute and measure webinars, emails, and other marketing campaigns
  • Ensure all activities are completed on time and meet quality expectations, including webinars, email campaigns, nurture streams, and content development

Requirements

  • Bachelor's degree, preferably in Marketing or Business
  • 4-6 years of growth marketing, demand generation, or lifecycle marketing experience, preferably in B2B enterprise software
  • Excellent writing, editing, presentation, and communication skills
  • Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand actions needed to maximize impact
  • Full-funnel marketing experience managing customer lifecycle from awareness through expansion
  • Excellent project management skills and ability to lead multiple projects in their entirety
  • Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, Wrike, Airtable , Gong, Clay, Claude, On24, Power BI, etc.) and marketing automation—ideally Pardot—experience is a significant plus
  • Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives
  • Ability to exhibit strong interpersonal skills and build relationships across the business at all levels
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingdemand generationlifecycle marketingcampaign performance analysisfull-funnel marketingcontent developmentproject management
Soft Skills
writingeditingpresentationcommunicationorganizational skillsinterpersonal skillsleadership