INSIGHTEC

Chief Marketing Officer

• Develop and implement regional marketing strategies for direct and distributor markets, setting clear commercial objectives and KPIs.
• Translate corporate marketing priorities into locally relevant plans that address market barriers, regulatory factors, and reimbursement landscapes.
• Identify new market opportunities and implement growth initiatives to accelerate adoption of MRgFUS therapy across EMEA.
• Build, lead, and mentor a high-performing regional marketing team focused on execution excellence, innovation, and collaboration.
• Establish clear priorities and performance metrics to ensure alignment with regional and global goals.
• Develop team capabilities across product marketing, brand management, digital engagement, and clinical marketing.
• Design and execute programs to develop the MRgFUS market across Europe, including clinical education, awareness campaigns, and partnership with healthcare institutions.
• Collaborate with Clinical, Commercial, and Medical Affairs teams to identify and support leading centers of excellence and reference sites.
• Engage with Key Opinion Leaders (KOLs) to advocate for broader clinical and patient access to MRgFUS technologies.
• Work with reimbursement and regulatory stakeholders to support adoption and coverage expansion.
• Lead product launches, updates, and downstream marketing activities including messaging, positioning, public relations, digital marketing campaigns, and sales enablement tools.
• Ensure consistent implementation of corporate brand guidelines and marketing initiatives across all touchpoints.
• Conduct and apply comprehensive market research, competitive analysis, and customer segmentation to guide strategic decisions.
• Leverage insights to refine marketing programs and influence global product roadmaps.
• Collaborate with the broader commercial organization, including Capital Equipment (CapEx), Customer Account Management (CAM), Medical Affairs, Regulatory, Legal, and Supply Chain teams.
• Foster strong communication across functions to ensure strategic alignment and coordinated market execution.
• Establish and strengthen strategic relationships with key opinion leaders, clinical partners, and advocacy groups to drive credibility and influence clinical practice patterns.
• Oversee regional marketing budgets, ensuring cost-effective, high-impact initiatives with measurable ROI.
• Manage ERP approvals and compliance with corporate policies.

EMEA Marketing Director