Insense | TikTok & Meta Partner

Product Manager

• Own the pricing and packaging strategy for Insense (plans, limits, feature access, add-ons).
• Define and validate value metrics (what we charge for and how usage scales).
• Analyze performance of current pricing (conversion, ARPU, churn, upgrades) and propose improvements.
• Design and run pricing experiments (e.g., new plan structures, trials, credits, usage limits), and measure impact.
• Own the self-serve funnel for key user paths: Sign-up → first value → activation, Activation → paid conversion, Paid → expansion/upsell
• Identify drop-offs and opportunities along the funnel and prioritize experiments accordingly.
• Partner with Product, Design, and Engineering to implement changes across onboarding flows, paywalls, upgrade prompts, and in-app nudges.
• Define hypotheses, experiment designs, and success metrics for pricing and PLG initiatives.
• Use product analytics and revenue data to understand cohort behavior, conversion, and retention.
• Build simple dashboards and reports (with analytics support where needed) to track impact on revenue, usage, and funnel performance.
• Synthesize learnings and share clear recommendations with leadership and stakeholders.
• Work closely with Head of Product & PMs: ensure pricing and PLG experiments align with roadmap, UX, and technical constraints.
• Align on positioning and messaging of pricing and PLG changes. Align experiments with campaigns, web changes, and lifecycle marketing.
• Gather feedback from customers and prospects on pricing, packaging, and friction points.
• Conduct research and analyze feedback to understand perceived value, willingness to pay, and decision drivers.
• Track competitor pricing models and PLG motions in SaaS/MarTech/creator tools. Use these insights to inform tests on plans, free tiers, trials, and upgrades.

Growth Product Manager, Pricing, Monetization, PLG