Insense | TikTok & Meta Partner

Growth Product Manager, Pricing, Monetization, PLG

Insense | TikTok & Meta Partner

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇧🇷 Brazil

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Job Level

Mid-LevelSenior

Tech Stack

SQL

About the role

  • Own the pricing and packaging strategy for Insense (plans, limits, feature access, add-ons).
  • Define and validate value metrics (what we charge for and how usage scales).
  • Analyze performance of current pricing (conversion, ARPU, churn, upgrades) and propose improvements.
  • Design and run pricing experiments (e.g., new plan structures, trials, credits, usage limits), and measure impact.
  • Own the self-serve funnel for key user paths: Sign-up → first value → activation, Activation → paid conversion, Paid → expansion/upsell
  • Identify drop-offs and opportunities along the funnel and prioritize experiments accordingly.
  • Partner with Product, Design, and Engineering to implement changes across onboarding flows, paywalls, upgrade prompts, and in-app nudges.
  • Define hypotheses, experiment designs, and success metrics for pricing and PLG initiatives.
  • Use product analytics and revenue data to understand cohort behavior, conversion, and retention.
  • Build simple dashboards and reports (with analytics support where needed) to track impact on revenue, usage, and funnel performance.
  • Synthesize learnings and share clear recommendations with leadership and stakeholders.
  • Work closely with Head of Product & PMs: ensure pricing and PLG experiments align with roadmap, UX, and technical constraints.
  • Align on positioning and messaging of pricing and PLG changes. Align experiments with campaigns, web changes, and lifecycle marketing.
  • Gather feedback from customers and prospects on pricing, packaging, and friction points.
  • Conduct research and analyze feedback to understand perceived value, willingness to pay, and decision drivers.
  • Track competitor pricing models and PLG motions in SaaS/MarTech/creator tools. Use these insights to inform tests on plans, free tiers, trials, and upgrades.

Requirements

  • Professional spoken and written English.
  • 4–7+ years in a Growth PM, Product Manager, data-driven Product Marketing, or similar revenue-focused role in B2B SaaS or marketplaces
  • Hands-on experience with PLG or self-serve funnels, experimentation, and improving activation/conversion.
  • Strong analytical skills; comfortable working with SQL/BI tools or equivalent, alongside product analytics.
  • Experience with or strong interest in pricing and packaging strategy.
  • Able to work across functions and influence without formal authority; you enjoy aligning Product, Marketing, and Sales around experiments.
  • You like owning a measurable piece of the revenue engine and iterating quickly
Benefits
  • Forever remote role
  • Work from anywhere role
  • Competitive salary in USD commensurate with your experience and location
  • + 15 days off + US holidays
  • Team retreats (Sneak peak: we like LATAM beaches😌)
  • International exposure to global clients and employees in AMER + EMEA
  • Opportunities for career growth

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
pricing strategypackaging strategydata analysisSQLproduct analyticsexperiment designdashboard creationcohort analysisconversion optimizationrevenue tracking
Soft skills
analytical skillscross-functional collaborationinfluence without authoritycommunicationproblem-solvingcustomer feedback analysisresearch skillsrecommendation synthesisadaptabilityownership