Insense | TikTok & Meta Partner

Account Manager

• Act as the main point of contact for clients, ensuring an outstanding experience from onboarding to campaign execution.
• Build strong, trust-based relationships with clients by understanding their objectives and consistently delivering value.
• Proactively address client concerns, solve challenges, and ensure high satisfaction and retention.
• Identify upsell & cross-sell opportunities, helping clients scale their influencer marketing efforts.
• Oversee the end-to-end execution of influencer campaigns, ensuring projects stay on track and exceed expectations.
• Coordinate with Influencer Marketing Managers to source and match creators to campaigns.
• Manage campaign timelines, budgets, and deliverables, ensuring smooth collaboration between internal teams and clients.
• Maintain clear and timely communication with clients and internal stakeholders.
• Guide brands in developing high-performing ad creative concepts for influencer marketing and paid social campaigns.
• Collaborate with Creative Strategists and Motion Designers to refine briefs and provide actionable feedback.
• Work closely with the Paid Media Specialist to ensure content is optimized for performance marketing objectives.
• Work with creators to ensure high-quality content production that meets brand guidelines.
• Coordinate with motion designers to ensure smooth post-production and final creative asset delivery.
• Provide structured feedback to creators and the production team to refine content.

Digital Account Manager

Product Marketing

• Build the Foundation: Audience, Positioning, Messaging Own the core positioning and messaging for Insense and key product areas. Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts. Turn product capabilities into value-led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use.
• Lead Product & Feature Go-to-Market (GTM) Own the GTM strategy for new features and releases: target segments, key messages, narrative, channels, and timelines. Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across: Website & landing pages In-app announcements Email and lifecycle flows Social and content Define launch and adoption KPIs and track how new releases perform.
• Drive Feature Adoption & Product Communication Make sure users and prospects know about, understand, and use what we build. Partner with Product, Growth, and CX to design in-app messages, tooltips, tours, and onboarding experiences that drive activation and usage. Work with Content & Brand to create guides, playbooks, case studies, and webinars that bring features to life.
• Customer & Market Insight Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language. Monitor competitors and market trends and turn insight into positioning and product marketing priorities. Represent the voice of the customer in Product and Marketing planning.
• Sales & CX Enablement Create and maintain sales and CX enablement assets: decks, one-pagers, feature overviews, competitive battlecards. Train Sales and CX on what we’re launching, who it’s for, and how to talk about it. Provide simple frameworks and cheat sheets so customer-facing teams can confidently position Insense.
• Partner with Growth on Pricing & PLG Collaborate with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments. Bring customer and market context to pricing decisions and self-serve funnel changes. Ensure any pricing, packaging, and PLG changes are clearly messaged and understood by users and prospects.

Product Marketing Manager

• Build the Foundation: Audience, Positioning, Messaging Own the core positioning and messaging for Insense and key product areas.
• Lead Product & Feature Go-to-Market (GTM) Own the GTM strategy for new features and releases : target segments, key messages, narrative, channels, and timelines.
• Drive Feature Adoption & Product Communication Make sure users and prospects know about, understand, and use what we build.
• Customer & Market Insight Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language.
• Sales & CX Enablement Create and maintain sales and CX enablement assets : decks, one-pagers, feature overviews, competitive battlecards.
• Partner with Growth on Pricing & PLG Collaborate with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments.

• Build the Foundation: Audience, Positioning, Messaging
• Lead Product & Feature Go-to-Market (GTM)
• Drive Feature Adoption & Product Communication
• Customer & Market Insight
• Sales & CX Enablement
• Partner with Growth on Pricing & PLG

• Own the core positioning and messaging for Insense and key product areas.
• Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts.
• Turn product capabilities into value-led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use.
• Own the GTM strategy for new features and releases: target segments, key messages, narrative, channels, and timelines.
• Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across: Website & landing pages, In-app announcements, Email and lifecycle flows, Social and content.
• Define launch and adoption KPIs and track how new releases perform.
• Make sure users and prospects know about, understand, and use what we build.
• Partner with Product, Growth, and CX to design in-app messages, tooltips, tours, and onboarding experiences that drive activation and usage.
• Work with Content & Brand to create guides, playbooks, case studies, and webinars that bring features to life.
• Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language.
• Monitor competitors and market trends and turn insight into positioning and product marketing priorities.
• Create and maintain sales and CX enablement assets: decks, one-pagers, feature overviews, competitive battlecards.
• Train Sales and CX on what we’re launching, who it’s for, and how to talk about it.
• Collaborate with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments.

• Build the Foundation: Audience, Positioning, Messaging
• Own the core positioning and messaging for Insense and key product areas.
• Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts.
• Turn product capabilities into value-led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use.
• Lead Product & Feature Go-to-Market (GTM)
• Own the GTM strategy for new features and releases: target segments, key messages, narrative, channels, and timelines.
• Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across: Website & landing pages, In-app announcements, Email and lifecycle flows, Social and content.
• Define launch and adoption KPIs and track how new releases perform.
• Drive Feature Adoption & Product Communication
• Make sure users and prospects know about, understand, and use what we build.
• Partner with Product, Growth, and CX to design in-app messages, tooltips, tours, and onboarding experiences that drive activation and usage.
• Work with Content & Brand to create guides, playbooks, case studies, and webinars that bring features to life.
• Customer & Market Insight
• Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language.
• Monitor competitors and market trends and turn insight into positioning and product marketing priorities.
• Represent the voice of the customer in Product and Marketing planning.
• Sales & CX Enablement
• Create and maintain sales and CX enablement assets: decks, one-pagers, feature overviews, competitive battlecards.
• Train Sales and CX on what we’re launching, who it’s for, and how to talk about it.
• Provide simple frameworks and cheat sheets so customer-facing teams can confidently position Insense.
• Partner with Growth on Pricing & PLG
• Collaborate with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments.
• Bring customer and market context to pricing decisions and self-serve funnel changes.
• Ensure any pricing, packaging, and PLG changes are clearly messaged and understood by users and prospects.

• Build the Foundation: Audience, Positioning, Messaging Own the core positioning and messaging for Insense and key product areas.
• Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts.
• Turn product capabilities into value-led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use.
• Lead Product & Feature Go-to-Market (GTM) Own the GTM strategy for new features and releases : target segments, key messages, narrative, channels, and timelines.
• Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across: Website & landing pages In-app announcements Email and lifecycle flows Social and content
• Define launch and adoption KPIs and track how new releases perform.
• Drive Feature Adoption & Product Communication Make sure users and prospects know about, understand, and use what we build.
• Partner with Product, Growth, and CX to design in-app messages, tooltips, tours, and onboarding experiences that drive activation and usage.
• Work with Content & Brand to create guides, playbooks, case studies, and webinars that bring features to life.
• Customer & Market Insight Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language.
• Monitor competitors and market trends and turn insight into positioning and product marketing priorities.
• Represent the voice of the customer in Product and Marketing planning.
• Sales & CX Enablement Create and maintain sales and CX enablement assets : decks, one-pagers, feature overviews, competitive battlecards.
• Train Sales and CX on what we’re launching, who it’s for, and how to talk about it.
• Provide simple frameworks and cheat sheets so customer-facing teams can confidently position Insense.
• Partner with Growth on Pricing & PLG Collaborate with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments.
• Bring customer and market context to pricing decisions and self-serve funnel changes.
• Ensure any pricing, packaging, and PLG changes are clearly messaged and understood by users and prospects.

Product Manager

• Own the pricing and packaging strategy for Insense (plans, limits, feature access, add-ons).
• Define and validate value metrics (what we charge for and how usage scales).
• Analyze performance of current pricing (conversion, ARPU, churn, upgrades) and propose improvements.
• Design and run pricing experiments (e.g., new plan structures, trials, credits, usage limits), and measure impact.
• Own the self-serve funnel for key user paths: Sign-up → first value → activation, Activation → paid conversion, Paid → expansion/upsell.
• Identify drop-offs and opportunities along the funnel and prioritize experiments accordingly.
• Partner with Product, Design, and Engineering to implement changes across onboarding flows, paywalls, upgrade prompts, and in-app nudges.
• Define hypotheses, experiment designs, and success metrics for pricing and PLG initiatives.
• Use product analytics and revenue data to understand cohort behavior, conversion, and retention.
• Build simple dashboards and reports (with analytics support where needed) to track impact on revenue, usage, and funnel performance.
• Synthesize learnings and share clear recommendations with leadership and stakeholders.
• Work closely with: Head of Product & PMs: ensure pricing and PLG experiments align with roadmap, UX, and technical constraints. Product Marketing (Foundation): align on positioning and messaging of pricing and PLG changes. Marketing (Fuel & Engine): align experiments with campaigns, web changes, and lifecycle marketing. Sales & CX: gather feedback from customers and prospects on pricing, packaging, and friction points.
• Conduct research and analyze feedback to understand perceived value, willingness to pay, and decision drivers. Track competitor pricing models and PLG motions in SaaS/MarTech/creator tools. Use these insights to inform tests on plans, free tiers, trials, and upgrades.

Growth Product Manager, Pricing, Monetization, PLG

• Own the pricing and packaging strategy for Insense (plans, limits, feature access, add-ons).
• Define and validate value metrics (what we charge for and how usage scales).
• Analyze performance of current pricing (conversion, ARPU, churn, upgrades) and propose improvements.
• Design and run pricing experiments (e.g., new plan structures, trials, credits, usage limits), and measure impact.
• Own the self-serve funnel for key user paths: Sign-up → first value → activation, Activation → paid conversion, Paid → expansion/upsell.
• Identify drop-offs and opportunities along the funnel and prioritize experiments accordingly.
• Partner with Product, Design, and Engineering to implement changes across onboarding flows, paywalls, upgrade prompts, and in-app nudges.
• Define hypotheses, experiment designs, and success metrics for pricing and PLG initiatives.
• Use product analytics and revenue data to understand cohort behavior, conversion, and retention.
• Build simple dashboards and reports (with analytics support where needed) to track impact on revenue, usage, and funnel performance.
• Synthesize learnings and share clear recommendations with leadership and stakeholders.
• Work closely with Head of Product & PMs: ensure pricing and PLG experiments align with roadmap, UX, and technical constraints.
• Product Marketing (Foundation): align on positioning and messaging of pricing and PLG changes.
• Marketing (Fuel & Engine): align experiments with campaigns, web changes, and lifecycle marketing.
• Sales & CX: gather feedback from customers and prospects on pricing, packaging, and friction points.
• Conduct research and analyze feedback to understand perceived value, willingness to pay, and decision drivers.
• Track competitor pricing models and PLG motions in SaaS/MarTech/creator tools.

Growth Product Manager – Pricing, Monetization, PLG

• Own the pricing and packaging strategy for Insense (plans, limits, feature access, add-ons).
• Define and validate value metrics (what we charge for and how usage scales).
• Analyze performance of current pricing (conversion, ARPU, churn, upgrades) and propose improvements.
• Design and run pricing experiments (e.g., new plan structures, trials, credits, usage limits), and measure impact.
• Own the self-serve funnel for key user paths: Sign-up → first value → activation
• Identify drop-offs and opportunities along the funnel and prioritize experiments accordingly.
• Partner with Product, Design, and Engineering to implement changes across onboarding flows, paywalls, upgrade prompts, and in-app nudges.
• Define hypotheses, experiment designs, and success metrics for pricing and PLG initiatives.
• Use product analytics and revenue data to understand cohort behavior, conversion, and retention.
• Build simple dashboards and reports (with analytics support where needed) to track impact on revenue, usage, and funnel performance.
• Synthesize learnings and share clear recommendations with leadership and stakeholders.
• Work closely with: Head of Product & PMs: ensure pricing and PLG experiments align with roadmap, UX, and technical constraints.
• Conduct research and analyze feedback to understand perceived value, willingness to pay, and decision drivers.

• Own the pricing and packaging strategy for Insense (plans, limits, feature access, add-ons).
• Define and validate value metrics (what we charge for and how usage scales).
• Analyze performance of current pricing (conversion, ARPU, churn, upgrades) and propose improvements.
• Design and run pricing experiments (e.g., new plan structures, trials, credits, usage limits), and measure impact.
• Own the self-serve funnel for key user paths: Sign-up → first value → activation Activation → paid conversion Paid → expansion/upsell
• Identify drop-offs and opportunities along the funnel and prioritize experiments accordingly.
• Partner with Product, Design, and Engineering to implement changes across onboarding flows, paywalls, upgrade prompts, and in-app nudges.
• Define hypotheses, experiment designs, and success metrics for pricing and PLG initiatives.
• Use product analytics and revenue data to understand cohort behavior, conversion, and retention.
• Build simple dashboards and reports (with analytics support where needed) to track impact on revenue, usage, and funnel performance.
• Synthesize learnings and share clear recommendations with leadership and stakeholders.
• Work closely with Head of Product & PMs: ensure pricing and PLG experiments align with roadmap, UX, and technical constraints.
• Align on positioning and messaging of pricing and PLG changes with Product Marketing (Foundation).
• Align experiments with campaigns, web changes, and lifecycle marketing with Marketing (Fuel & Engine).
• Gather feedback from customers and prospects on pricing, packaging, and friction points with Sales & CX.
• Conduct research and analyze feedback to understand perceived value, willingness to pay, and decision drivers.
• Track competitor pricing models and PLG motions in SaaS/MarTech/creator tools.
• Use these insights to inform tests on plans, free tiers, trials, and upgrades.

• Own the pricing and packaging strategy for Insense (plans, limits, feature access, add-ons).
• Define and validate value metrics (what we charge for and how usage scales).
• Analyze performance of current pricing (conversion, ARPU, churn, upgrades) and propose improvements.
• Design and run pricing experiments (e.g., new plan structures, trials, credits, usage limits), and measure impact.
• Own the self-serve funnel for key user paths: Sign-up → first value → activation
• Identify drop-offs and opportunities along the funnel and prioritize experiments accordingly.
• Partner with Product, Design, and Engineering to implement changes across onboarding flows, paywalls, upgrade prompts, and in-app nudges.
• Define hypotheses, experiment designs, and success metrics for pricing and PLG initiatives.
• Use product analytics and revenue data to understand cohort behavior, conversion, and retention.
• Build simple dashboards and reports (with analytics support where needed) to track impact on revenue, usage, and funnel performance.