Insense | TikTok & Meta Partner

Product Marketing Manager

Insense | TikTok & Meta Partner

full-time

Posted on:

Location Type: Remote

Location: Argentina

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About the role

  • Build the Foundation: Audience, Positioning, Messaging
  • Own the core positioning and messaging for Insense and key product areas.
  • Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts.
  • Turn product capabilities into value-led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use.
  • Lead Product & Feature Go-to-Market (GTM)
  • Own the GTM strategy for new features and releases: target segments, key messages, narrative, channels, and timelines.
  • Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across: Website & landing pages, In-app announcements, Email and lifecycle flows, Social and content.
  • Define launch and adoption KPIs and track how new releases perform.
  • Drive Feature Adoption & Product Communication
  • Make sure users and prospects know about, understand, and use what we build.
  • Partner with Product, Growth, and CX to design in-app messages, tooltips, tours, and onboarding experiences that drive activation and usage.
  • Work with Content & Brand to create guides, playbooks, case studies, and webinars that bring features to life.
  • Customer & Market Insight
  • Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language.
  • Monitor competitors and market trends and turn insight into positioning and product marketing priorities.
  • Represent the voice of the customer in Product and Marketing planning.
  • Sales & CX Enablement
  • Create and maintain sales and CX enablement assets: decks, one-pagers, feature overviews, competitive battlecards.
  • Train Sales and CX on what we’re launching, who it’s for, and how to talk about it.
  • Provide simple frameworks and cheat sheets so customer-facing teams can confidently position Insense.
  • Partner with Growth on Pricing & PLG
  • Collaborate with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments.
  • Bring customer and market context to pricing decisions and self-serve funnel changes.
  • Ensure any pricing, packaging, and PLG changes are clearly messaged and understood by users and prospects.

Requirements

  • Professional spoken and written English.
  • 3–6+ years in Product Marketing or a closely related role in B2B SaaS or marketplaces
  • Strong storytelling and copywriting skills; you can turn product into clear, compelling narratives across web, in-app, and decks
  • Proven experience in feature or product launches and driving adoption, not just awareness
  • Comfortable using data (adoption, usage, funnel metrics) to inform priorities and measure impact
  • Skilled at working cross-functionally with Product, Marketing, Sales, and CX
  • Organized, proactive, and comfortable being the first dedicated PMM/Foundation on the team
  • Experience in influencer marketing, UGC, or AdTech/MarTech (Bonus points)
  • Exposure to PLG or self-serve SaaS (Bonus points)
Benefits
  • Forever remote role
  • Work from anywhere role
  • Competitive salary in USD commensurate with your experience and location
  • + 15 days off + US holidays
  • Team retreats (Sneak peak: we like LATAM beaches😌)
  • International exposure to global clients and employees in AMER + EMEA
  • Opportunities for career growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingfeature launchesadoption metricsstorytellingcopywritingdata analysispricing strategyproduct-led growth (PLG)user-generated content (UGC)AdTech
Soft Skills
communicationorganizationproactivitycross-functional collaborationcustomer insighttrainingnarrative developmentmarket analysiscustomer engagementteam leadership