Product Marketing Manager
Insense | TikTok & Meta Partner
full-time
Posted on:
Location Type: Remote
Location: Mexico
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About the role
- Own the core positioning and messaging for Insense and key product areas.
- Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts.
- Turn product capabilities into value-led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use.
- Own the GTM strategy for new features and releases: target segments, key messages, narrative, channels, and timelines.
- Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across: Website & landing pages, In-app announcements, Email and lifecycle flows, Social and content.
- Define launch and adoption KPIs and track how new releases perform.
- Make sure users and prospects know about, understand, and use what we build.
- Partner with Product, Growth, and CX to design in-app messages, tooltips, tours, and onboarding experiences that drive activation and usage.
- Work with Content & Brand to create guides, playbooks, case studies, and webinars that bring features to life.
- Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language.
- Monitor competitors and market trends and turn insight into positioning and product marketing priorities.
- Create and maintain sales and CX enablement assets: decks, one-pagers, feature overviews, competitive battlecards.
- Train Sales and CX on what we’re launching, who it’s for, and how to talk about it.
- Collaborate with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments.
Requirements
- Professional spoken and written English.
- 3–6+ years in Product Marketing or a closely related role in B2B SaaS or marketplaces
- Strong storytelling and copywriting skills; you can turn product into clear, compelling narratives across web, in-app, and decks
- Proven experience in feature or product launches and driving adoption, not just awareness
- Comfortable using data (adoption, usage, funnel metrics) to inform priorities and measure impact
- Skilled at working cross-functionally with Product, Marketing, Sales, and CX
- Organized, proactive, and comfortable being the first dedicated PMM/Foundation on the team
- Bonus points: Experience in influencer marketing, UGC, or AdTech/MarTech. Exposure to PLG or self-serve SaaS.
Benefits
- Forever remote role
- Work from anywhere role
- Competitive salary in USD commensurate with your experience and location
- + 15 days off + US holidays
- Team retreats (Sneak peak: we like LATAM beaches😌)
- International exposure to global clients and employees in AMER + EMEA
- Opportunities for career growth
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingfeature launchesadoption metricsstorytellingcopywritingdata analysiscompetitive analysiscustomer interviewssurveyswin/loss analysis
Soft Skills
organizational skillsproactivecross-functional collaborationcommunication skillsnarrative developmenttrainingmarket awarenessuser engagementteam coordinationcustomer-centric approach