Insense | TikTok & Meta Partner

Product Marketing Manager

Insense | TikTok & Meta Partner

full-time

Posted on:

Location Type: Remote

Location: Serbia

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About the role

  • Build the Foundation: Audience, Positioning, Messaging Own the core positioning and messaging for Insense and key product areas. Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts. Turn product capabilities into value-led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use.
  • Lead Product & Feature Go-to-Market (GTM) Own the GTM strategy for new features and releases: target segments, key messages, narrative, channels, and timelines. Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across: Website & landing pages In-app announcements Email and lifecycle flows Social and content Define launch and adoption KPIs and track how new releases perform.
  • Drive Feature Adoption & Product Communication Make sure users and prospects know about, understand, and use what we build. Partner with Product, Growth, and CX to design in-app messages, tooltips, tours, and onboarding experiences that drive activation and usage. Work with Content & Brand to create guides, playbooks, case studies, and webinars that bring features to life.
  • Customer & Market Insight Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language. Monitor competitors and market trends and turn insight into positioning and product marketing priorities. Represent the voice of the customer in Product and Marketing planning.
  • Sales & CX Enablement Create and maintain sales and CX enablement assets: decks, one-pagers, feature overviews, competitive battlecards. Train Sales and CX on what we’re launching, who it’s for, and how to talk about it. Provide simple frameworks and cheat sheets so customer-facing teams can confidently position Insense.
  • Partner with Growth on Pricing & PLG Collaborate with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments. Bring customer and market context to pricing decisions and self-serve funnel changes. Ensure any pricing, packaging, and PLG changes are clearly messaged and understood by users and prospects.

Requirements

  • Professional spoken and written English.
  • 3–6+ years in Product Marketing or a closely related role in B2B SaaS or marketplaces
  • Strong storytelling and copywriting skills; you can turn product into clear, compelling narratives across web, in-app, and decks
  • Proven experience in feature or product launches and driving adoption, not just awareness
  • Comfortable using data (adoption, usage, funnel metrics) to inform priorities and measure impact
  • Skilled at working cross-functionally with Product, Marketing, Sales, and CX
  • Organized, proactive, and comfortable being the first dedicated PMM/Foundation on the team
  • Bonus points: Experience in influencer marketing, UGC, or AdTech/MarTech. Exposure to PLG or self-serve SaaS.
Benefits
  • Forever remote role
  • Work from anywhere role
  • Competitive salary in USD commensurate with your experience and location
  • + 15 days off + US holidays
  • Team retreats (Sneak peak: we like LATAM beaches😌)
  • International exposure to global clients and employees in AMER + EMEA
  • Opportunities for career growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingfeature launchesadoption metricsstorytellingcopywritingdata analysispricing strategyproduct-led growth (PLG)customer insightsmarket analysis
Soft Skills
communicationcross-functional collaborationorganizationproactivitycustomer advocacynarrative developmenttraininginsight generationteam leadershipadaptability