Input Output (IOHK)

Marketing Lead – Realfi

Input Output (IOHK)

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Senior

About the role

  • Define and own the core protocol narrative, including positioning around productive stablecoins, private credit, and yield infrastructure.
  • Translate complex concepts-risk layers, yield mechanics, and credit structures-into clear, accurate, and compelling messaging.
  • Ensure narrative consistency across investor materials, website, product UX, and public communications.
  • Lead marketing strategy and execution for major launches and expansions, including new chains, ecosystems, and integrations.
  • Design launch plans that prioritise credibility, long-term capital formation, and sustainable usage over speculative activity.
  • Partner closely with product, GTM, and capital markets teams to align messaging with real functionality and economic design.
  • Establish the protocol as a thought leader in productive stablecoins, tokenized private credit, and institutional DeFi.
  • Own content strategy across long-form research, explainers, blogs, whitepapers, reports, and executive communications.
  • Ensure all content reflects authority, precision, and signal-not noise.
  • Develop co-marketing strategies with protocols, exchanges, wallets, and infrastructure partners.
  • Support GTM initiatives with co-launch campaigns and clear articulation of partner value propositions.
  • Shape incentive narratives that are economically sound and usage-driven, avoiding shallow engagement mechanics.
  • Build and protect the brand as institutional-grade, risk-aware, transparent, and long-term oriented.
  • Own crisis, risk, and corrective communications when required.
  • Ensure marketing never over-promises on yield, timelines, or risk exposure.
  • Define and maintain standards for messaging, tone of voice, and visual identity.
  • Work selectively with agencies while keeping strategic ownership in-house.
  • Influence future marketing capability build-out through scalable frameworks and practices.

Requirements

  • Bachelor’s degree in Marketing, Communications, Economics, Finance, or related field/topic.
  • Advanced degree or professional training (preferred but not required).
  • Equivalent practical experience considered.
  • Tally 8–10+ years of experience in marketing within crypto, fintech, capital markets, or financial infrastructure.
  • Proven experience marketing DeFi protocols, stablecoins, yield products, or financial platforms.
  • Strong understanding of EVM ecosystems and how narratives propagate in DeFi.
  • Demonstrated ability to market complex financial products with discipline and credibility.
  • Experience supporting major launches, integrations, or exchange listings.
  • Excellent written and verbal communication skills, particularly long-form and strategic content.
  • Exposure to institutional crypto, RWAs, or private credit products (strong plus).
Benefits
  • Flexible schedule
  • Remote work
  • Laptop reimbursement
  • New starter package to buy hardware essentials (headphones, monitor, etc)
  • Learning & Development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategycontent strategynarrative developmentrisk managementfinancial product marketinglaunch planningco-marketing strategieseconomic designbrand managementcrisis communication
Soft Skills
communicationcollaborationleadershipstrategic thinkinginfluencecreativityattention to detailauthoritycredibilityadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in EconomicsBachelor’s degree in FinanceAdvanced degree (preferred)Professional training (preferred)