Inovar Packaging Group

Growth Marketing

• Own and execute end-to-end email campaigns, including writing, building, launching, and optimizing
• Manage multiple campaigns simultaneously, ensuring deadlines, quality, and performance standards are met
• Execute targeted campaigns to support lead generation, upsell, and cross-sell initiatives
• Analyze campaign performance (open rates, CTR, conversion, hit rate) and make real-time adjustments
• Build and maintain segmented lists and targeted messaging based on customer data and buyer profiles
• Partner closely with Sales to ensure strong lead handoff and follow-up alignment
• Maintain and optimize email workflows and nurture campaigns within Salesforce Marketing Cloud Account Engagement (Pardot)
• Ensure all campaigns are accurate, properly formatted, and aligned to brand and messaging standards
• Identify opportunities within the existing customer base to increase engagement and wallet share
• Continuously improve campaign execution through testing and iteration

B2B Email Growth Marketing Specialist