B2B Email Growth Marketing Specialist

Inovar Packaging Group

B2B Email Marketing Specialist driving lead generation and customer growth at Inovar Packaging Group. Owning end-to-end email campaigns with a focus on data-driven results.

Posted 4/28/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $130,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own and execute end-to-end email campaigns, including writing, building, launching, and optimizing
Manage multiple campaigns simultaneously, ensuring deadlines, quality, and performance standards are met
Execute targeted campaigns to support lead generation, upsell, and cross-sell initiatives
Analyze campaign performance (open rates, CTR, conversion, hit rate) and make real-time adjustments
Build and maintain segmented lists and targeted messaging based on customer data and buyer profiles
Partner closely with Sales to ensure strong lead handoff and follow-up alignment
Maintain and optimize email workflows and nurture campaigns within Salesforce Marketing Cloud Account Engagement (Pardot)
Ensure all campaigns are accurate, properly formatted, and aligned to brand and messaging standards
Identify opportunities within the existing customer base to increase engagement and wallet share
Continuously improve campaign execution through testing and iteration

Requirements

What you’ll need

3+ years of hands-on B2B email marketing experience
Proven ability to independently execute and manage multiple campaigns at once
Experience with Salesforce Marketing Cloud Account Engagement (Pardot) (required)
Strong organizational skills and high attention to detail
Ability to manage deadlines and priorities in a fast-paced environment
Data-driven mindset with the ability to analyze and act on campaign performance
Experience working cross-functionally with Sales teams
Preferred Experience in manufacturing, industrial, or technical B2B environments
Exposure to segmentation, lead scoring, or marketing automation tools
Familiarity with CRM systems and campaign tracking/reporting
Experience supporting upsell/cross-sell campaigns

Benefits

Comp & perks

Competitive pay and bonus program
Comprehensive benefits (medical, dental, vision, life, disability)
401(k) with generous company match
Paid Time Off (PTO)
90-day cash incentive
Tuition Assistance
Growth opportunities within a rapidly expanding company

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B email marketingcampaign performance analysislead generationupsellcross-sellsegmentationlead scoringmarketing automationemail workflowsnurture campaigns

Soft Skills

organizational skillsattention to detaildeadline managementprioritizationdata-driven mindsetcross-functional collaborationindependent executioncampaign managementreal-time adjustmentscontinuous improvement