Senior Marketing Campaign Manager
Inovalon
full-time
Posted on:
Location Type: Remote
Location: Tennessee • United States
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Salary
💰 $76,800 - $95,000 per year
Job Level
About the role
- Partner with business unit leadership, Product Marketing, and other stakeholders to strategize, develop, and execute integrated marketing campaigns
- Lead the planning, execution, and optimization of demand generation and brand awareness campaigns across multiple channels
- Conduct market research and analyze consumer behavior, trends, and competitive landscapes
- Manage campaign timelines, resources, and budgets
- Collaborate across various groups to ensure messaging consistency and strategic alignment
- Monitor and analyze campaign performance data, providing actionable insights and recommendations for continuous improvement
- Optimize SEO, PPC, and paid media strategies
Requirements
- Minimum five years of experience in marketing campaign development and execution
- Proven experience in B2B marketing, preferably with technology platforms, SaaS, or healthcare-related industries
- Proficiency in MS PowerPoint, MS Excel, and MS Word
- Strong analytical skills with the ability to interpret complex data
- Excellent communication, storytelling, and stakeholder management skills
- A strategic thinker with high energy, initiative, and the ability to thrive in a dynamic environment.
- Demonstrated experience in managing multiple complex projects
Benefits
- Health insurance
- Life insurance
- Company-paid disability
- 401k
- 18+ days of paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing campaign developmentdemand generationbrand awarenessmarket researchdata analysisSEOPPCpaid media strategiesproject managementbudget management
Soft Skills
analytical skillscommunication skillsstorytellingstakeholder managementstrategic thinkinginitiativeadaptabilitycollaborationtime managementproblem-solving