iNova Pharmaceuticals

Manager, Digital Marketing Activator

iNova Pharmaceuticals

full-time

Posted on:

Location Type: Hybrid

Location: Taguig City • Philippines

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Implement and maintain regional digital gold standards across social, earned, owned, and paid media;
  • Ensure accurate tagging, taxonomy, governance, and Visual Brand Language compliance across markets;
  • Manage central social/ad accounts (Meta BM, TikTok BC, Google);
  • Support website maintenance and AI optimization;
  • Drive influencer marketing excellence;
  • Review media plans for sufficiency, structure, and brand alignment;
  • Coordinate with agencies/partners to optimize campaigns across major platforms;
  • Lead optimization cycles to improve cost efficiency and funnel KPIs;
  • Maintain accuracy of the Live Digital Cockpit with complete Search and Social data ingestion;
  • Combine social listening, SEO/GEO, and platform insights to provide actionable market guidance;
  • Identify risks, opportunities, and performance gaps, escalating recommendations to marketing teams;
  • Support market digitalization (automation, AI-assisted workflows, data governance).

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field;
  • Certifications (e.g., Google Analytics, Digital Marketing);
  • 5+ years of digital agency experience with expertise in media planning/activation, tagging, analytics, campaign optimization, and influencer marketing;
  • Strong background in social and search platforms with proven success in KPI tracking, optimization, and digital governance;
  • Skilled in AI-supported workflows (content generation, QA, optimization insights, GPTs, prompt engineering);
  • Experienced with dashboards (Looker Studio), digital insights, and cross-channel measurement;
  • Effective in engaging and managing multiple markets, stakeholders, and agencies with precision and speed.
Benefits
  • Hybrid working environment, combining remote and in-office work to promote flexibility and collaboration

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingmedia planningcampaign optimizationtagginganalyticsinfluencer marketingSEOGEOAI-supported workflowsKPI tracking
Soft skills
stakeholder managementprecisionspeedcommunicationcollaborationproblem-solvingmarket guidancerisk identificationopportunity analysisperformance gap analysis
Certifications
Google AnalyticsDigital Marketing