InMarket

Director, GTM Marketing – Activation

InMarket

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $145,000 - $160,000 per year

Job Level

Lead

About the role

  • Develop and execute the GTM plan aligned to Activation revenue goals
  • Refine positioning and messaging to clearly differentiate in a competitive landscape
  • Translate product updates and innovations into market-ready narratives
  • Ensure consistent messaging across sales materials, content, and campaigns
  • Work closely with Activation leadership to align on growth priorities
  • Partner with Sales leaders to identify pipeline needs and field gaps
  • Participate in business reviews and align marketing support accordingly
  • Manage structured launch processes for new Activation features and packages
  • Track launch performance and adjust quickly
  • Align demand programs to Activation priorities
  • Collaborate with cross-functional teams to ensure Activation priorities are reflected in shared marketing resources.

Requirements

  • 10-15 years of experience in Product Marketing, GTM Marketing, or B2B marketing
  • Experience marketing data, SaaS, ad tech, or martech solutions
  • Strong storytelling and positioning capabilities
  • Ability to translate technical capabilities into business value
  • Experience partnering with Sales and business-line leaders
  • Data-driven and performance-oriented.
Benefits
  • Competitive salary, stock options, flexible vacation
  • Medical, dental and Flexible Spending Account (FSA)
  • Company Matched 401(k)
  • Unlimited PTO (within reason)
  • Talented co-workers and management
  • Agile Development Program (For continued learning/professional development)
  • Paid Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM marketingproduct marketingB2B marketingdata-driven marketingperformance-oriented marketingstorytellingpositioningSaaS marketingad techmartech
Soft Skills
collaborationcommunicationleadershipstrategic thinkingadaptability