Take ownership of strategic direction across Walmart on-site and off-site campaigns.
Move beyond execution by proactively identifying optimization opportunities, audience strategies, budget allocations, and performance tradeoffs to drive stronger outcomes.
Confidently lead kickoff calls, weekly performance reviews, and ongoing optimization discussions.
Clearly articulate performance drivers, including ROAS versus new-buyer acquisition tradeoffs, audience impacts, and incrementality considerations.
Serve as the primary strategic voice on client engagements without requiring additional senior oversight.
Develop and present proactive recommendations, including budget shifts, audience refinements, tactic adjustments, incremental investment strategies, and mid-campaign pivots.
Advise on auto versus manual search strategies, keyword expansion, and bid optimizations to maximize results.
Partner directly with the Walmart Connect team to test new products, features, and beta opportunities (including emerging solutions such as Social and other off-site capabilities).
Support ambitious revenue and growth goals by helping scale Walmart on-site revenue toward ~$1.2M and contributing to ~41% year-over-year growth in the Walmart business.
Identify expansion opportunities within existing accounts and unlock incremental value.
Act as a force multiplier for the broader team by mentoring internal associates and managers.
Apply retail media expertise beyond Walmart to platforms such as Target, Costco, Casey’s, and other retail media networks.

Requirements

Extensive, hands-on experience with Walmart Connect, including Sponsored Search, Display, and DSP (on-site and off-site).
Proven ability to lead client-facing strategy conversations independently and confidently.
Deep understanding of retail media performance metrics, including ROAS, new-to-brand acquisition, incrementality, and audience targeting tradeoffs.
Strong strategic mindset with the ability to anticipate optimizations rather than react to issues.
Demonstrated success scaling retail media revenue and driving year-over-year growth.
Experience mentoring team members and elevating overall strategic capability.
Excellent communication and presentation skills, with the ability to translate complex performance data into clear, actionable insights.
Experience across additional retail media networks (Target, Costco, etc.) is a plus.

Benefits

Medical, Dental, and Vision insurance
Basic and Supplemental Life Insurance options
401(k) retirement plans with company match
Health Spending Accounts (HSA/FSA)
Flexible time off and 11 paid holidays
Family-building benefits, including Maternity, Adoption, and Parental Leave
Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning
Wellness and Mental Health counseling services
Concierge and work/life support resources
Adoption Assistance Reimbursement
Perks and discount programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Walmart ConnectSponsored SearchDisplayDSPretail media performance metricsROASaudience targetingincrementalitybudget allocationbid optimization

Soft Skills

leadershipstrategic mindsetcommunicationpresentation skillsmentoringclient-facing strategyproactive optimizationanalytical thinkingteam collaborationproblem-solving