InLogic

Founding Marketer – Growth Marketing Creative

InLogic

full-time

Posted on:

Location Type: Remote

Location: South Africa

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About the role

  • Own day-to-day growth execution focused on pipeline and revenue.
  • Lead LinkedIn and social growth, including:
  • - Creating and publishing short-form content for company and founder accounts.
  • - Amplifying founder voices and thought leadership.
  • - Testing narratives, hooks, formats, and positioning.
  • - Driving consistent engagement and audience growth.
  • Own SEO strategy and execution.
  • Improve organic discoverability across key hiring-related searches.
  • GEO (Generative Engine Optimization) experience is a strong plus.
  • Activate and improve existing marketing assets (website, messaging, content, tooling).
  • Optimize conversion across:
  • - Website → demo.
  • - Demo → close.
  • Improve pipeline quality and demo scheduling.
  • Run fast growth experiments and double down on what works.
  • Partner closely with founders on ICP definition, positioning, and GTM execution.
  • Bring proactive ideas for messaging, campaigns, blogs, and content.
  • Manage documentation and assets in Google Drive.
  • Coordinate closely with the two founder-partners focused on sales.

Requirements

  • 3-10 years in growth, demand, or hands-on marketing roles.
  • Have worked in early-stage startups or launched new products.
  • Strong at LinkedIn and social content, ideally managing company and founder accounts.
  • Strong writer who thinks commercially and moves fast.
  • Comfortable working remotely and autonomously.
  • Prefer ownership and outcomes over titles and process.
  • Accountable to revenue, not vanity metrics.
  • Proactive, organized, and hungry to build.
  • B2B SaaS or HRTech experience is a plus, not a requirement.
  • Experience building a personal audience is a nice-to-have.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOGEOcontent creationaudience growthconversion optimizationpipeline managementgrowth experimentscampaign managementcopywritingsocial media management
Soft Skills
proactiveorganizedcommercial thinkingautonomousownershipaccountabilityfast-pacedcreativitycollaborationcommunication