Inizio Evoke

Vice President

• Lead and evolve the Social Strategy function: vision, services, standards, operating model, team structure, staffing, and growth priorities.
• Build and develop a high-performing team of social strategists with clear expectations, growth pathways, and feedback rhythms.
• Oversee staffing, allocation, and resourcing across engagements, balancing client needs, team capacity, and individual development goals.
• Partner with account and growth teams to identify organic growth opportunities, shape scopes of work, support new business pitches, and commercialize new social strategy offerings.
• Serve as the senior social strategy lead across a portfolio of healthcare, pharmaceutical, biotech, and life sciences clients.
• Provide executive-level counsel on social ecosystem strategies, channel strategies, content frameworks, launch plans, paid/organic integration, and measurement.
• Strengthen relationships with senior clients, account leaders, and cross-functional agency partners, ensuring Social Strategy is seen as a trusted, proactive, and high-value discipline.
• Guide clients on the role of social within the broader omnichannel mix promoting awareness, education, engagement, behavior change, community connection, and measurable business impact.
• Maintain senior-level knowledge of major and new social platforms: Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Pinterest, Snapchat, and latest creator-led environments.
• Advance agency capabilities through new frameworks, tools, training, thought leadership, innovation pilots, and scalable approaches to strategic excellence.
• Stay ahead of the convergence of social search, AI-generated answers, and traditional SEO translating emerging trends into actionable strategy for clients.

Vice President, Social Strategy

Technical Project Manager

• Own end-to-end execution of technical digital projects, ensuring delivery is on time, within scope, and perfectly aligned with MarTech infrastructure.
• Lead the development of project briefs, technical documentation, scoping, and resource planning.
• Support the implementation of emerging tech solutions, technical infrastructure, and AI integrations to recommend continuous executional improvements.
• Navigate complex regulatory submission processes, meticulously preparing materials that meet industry standards.
• Partner closely with Technical leads, Account leads, and Project Management teams to ensure cross-functional alignment.
• Manage client communications transparently regarding project progress, risks, timelines, and dependencies.
• Oversee operational health by managing complex timelines and tracking financial forecasting.

Digital Project Manager

Growth Marketing

• Support New Business & Organic Growth: Lead strategy development for pitches and proposals, partner with account leads to identify and shape organic growth opportunities, define positioning and messaging for new opportunities, build compelling storylines
• Lead Early-Stage Strategy Development: Develop briefs, facilitate workshops, summarize inputs into clear strategic direction
• Drive Earned-First Ideation: Partner with teams to produce ideas, ensure ideas are culturally relevant and executable
• Turn Insight into Action: Analyze research and market dynamics, translate inputs into strategic actions
• Collaborate Across Teams: Work with various teams, contribute to creative briefs, ensure strategy is executed
• Contribute to Strategic Excellence: Enhance strategy across new business and early-stage work, share frameworks and tools

Vice President, Integrated Comms Strategy – Growth

Social Media Manager

• Serving as a day-to-day social contact for clients and account teams with oversight from a VP, Social Media
• Collaborating with the account team as needed for client projects/deliverables
• Leading the development of project briefs for various types of projects (e.g., content, corporate, influencer), writing social copy and liaising with the creative team on content design
• Helping set project timelines, develop strategies, proactively providing guidance and direction on social projects
• Taking full ownership of multiple projects and effectively communicating recommendations to account teams and clients