Manager – Demand Generation
Ingersoll Rand
full-time
Posted on:
Location Type: Office
Location: Chennai • India
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About the role
- Define and own the overall demand generation strategy for domestic and/or export markets
- Identify priority industries, applications, geographies, and customer segments for growth
- Act as the marketing partner to Sales leadership for pipeline creation and market expansion
- Lead high-impact demand programs including: Large trade exhibitions and global industrial expos
- Build structured engagement programs for consultants, EPCs, specifiers, and influencers
- Design and govern channel demand generation frameworks for dealers and distributors
- Own demand-related messaging, value propositions, and application narratives
- Define lead qualification, handoff, and feedback processes with Sales
- Establish KPIs for demand generation including inquiries, qualified projects, pipeline value, and ROI
- Mentor and guide demand generation, digital, and field marketing teams
Requirements
- Bachelor’s degree in Engineering (Mechanical / Industrial preferred) or MBA - Marketing, or Business Administration.
- Min 6 years (for AM) & Min 13+ years( for Manager ) of experience in B2B industrial marketing or demand generation from an organization of repute.
- Proven experience driving demand in pump manufacturing, fluid handling, capital equipment, or heavy engineering
- Experience working closely with senior sales and business leaders
Benefits
- Special Accommodation for persons with disabilities: assistance in applying for a job
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generation strategylead qualificationKPI establishmentpipeline creationmarket expansionengagement programschannel demand generationvalue propositionsapplication narrativesdigital marketing
Soft Skills
mentoringguiding teamscollaborationcommunicationleadership
Certifications
Bachelor’s degree in EngineeringMBA - MarketingMBA - Business Administration