Ingersoll Rand

Marketing Leader

Ingersoll Rand

full-time

Posted on:

Location Type: Hybrid

Location: Delhi • India

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Job Level

Senior

About the role

  • Develop and implement annual marketing plans aligned with Power Tools for business objectives.
  • Drive product positioning, value proposition development, and pricing strategies to improve market share.
  • Design and execute integrated marketing campaigns across offline and digital channels.
  • Conduct industry research to track trends, competitive activities, and customer needs.
  • Identify new market opportunities, customer segments, and growth levers.
  • Lead digital marketing initiatives including SEO, SEM, social media, and performance‑based campaigns.
  • Develop marketing content—brochures, videos, case studies, presentations, and sales enablement tools.
  • Plan and execute product launches, ensuring alignment across Sales, Product Management, and Global Marketing.
  • Coordinate communication across internal and external stakeholders.
  • Track campaign KPIs, analyze performance, and optimize strategies for ROI.
  • Manage marketing dashboards and prepare periodic performance reports.
  • Maintain brand consistency and leverage global brand guidelines and best practices.
  • Manage agencies, creative partners, and vendors for marketing and promotional initiatives.
  • Support trade shows, exhibitions, and customer events to improve brand visibility.
  • Prepare and manage the marketing budget effectively.

Requirements

  • Engineering degree (B.E/B.tech) is a must and an MBA in Marketing or equivalent degree is preferred.
  • Degrees from Tier‑1 colleges are preferred.
  • 15–20 years of experience in B2B marketing, preferably in industrial tools, manufacturing, or capital equipment.
  • Strong expertise in digital marketing, branding, product marketing, product commercialization, and product positioning.
  • Excellent communication, analytical, and project management skills.
  • Ability to work cross-functionally and influence stakeholders.
  • Proficiency in marketing automation tools and CRM systems.
  • Business acumen with the capability to build a marketing roadmap.
  • Ability to drive high‑impact, product‑focused marketing initiatives.
Benefits
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Hard Skills & Tools
digital marketingbrandingproduct marketingproduct commercializationproduct positioningSEOSEMcampaign analysismarketing content developmentmarket research
Soft Skills
communicationanalytical skillsproject managementcross-functional collaborationinfluencing stakeholdersbusiness acumenstrategic thinkingleadershipcreativityproblem-solving
Certifications
MBA in MarketingB.E/B.Tech degree