
Global Marketing Manager, eCommerce – Light Industrial Applications
Ingersoll Rand
full-time
Posted on:
Location Type: Hybrid
Location: Warsaw • Poland
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Salary
💰 PLN 19,050 - PLN 33,695 per month
About the role
- Develop and execute global demand generation strategies for pneumatic system components, AODD pumps, and high‑runner products.
- Translate customer insights and market trends into targeted campaigns across paid, organic, and email channels.
- Build clear, compelling value propositions that simplify technical products and drive digital conversion.
- Lead growth of ecommerce channels across owned, distributor/partner, and 3rd‑party marketplace platforms.
- Define digital product assortments, content requirements, and channel strategies to support online conversion.
- Collaborate with regional sales and channel partners on digital selection, pricing, and promotional tactics.
- Enable distributors to improve online findability, product content quality, and customer experience to drive revenue lift.
- Partner with product management to support new product launches and adoption initiatives.
- Develop marketing content, campaigns, and collateral to drive awareness and growth for priority product lines.
- Monitor digital commerce trends, competitor activities, and customer buying behavior.
- Apply insights to optimize channel mix, messaging, and campaign performance.
- Drive Marketing Qualified Leads (MQLs) and revenue pipeline for system components and AODD products.
- Track and report on funnel metrics, including MQL volume, funnel acceleration, and bookings impact.
- Work closely with product, sales, channel partners, and digital teams to harmonize priorities and maximize impact.
- Monitor and analyze market trends, customer insights, and competitor strategies.
- Review performance metrics and optimize campaigns for maximum impact.
- Collaborate with internal teams to refine product positioning and promotional tactics.
Requirements
- Bachelor’s Degree (Business or Marketing preferred).
- 5+ years of B2B marketing experience, ideally within industrial or related technical markets.
- Experience in eCommerce (owned store, distributor ecommerce enablement, and/or marketplaces).
- Familiarity with digital marketing tools and tactics (SEO, SEM, paid media).
- Strong English language communication, collaboration, and influence skills in a global matrixed environment.
- Salesforce CRM experience and solid Microsoft Office skills.
Benefits
- A Competitive Salary
- Annual Bonus
- Equity plan for new hires
- Private Medical Care
- Cafeteria / Holiday subsidy
- Flexible Working Hours
- Stable working environment, focusing on long-term cooperation
- Technical, Professional, and Skills Training
- International working environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationeCommercedigital marketingSEOSEMcampaign performance optimizationmarket analysisfunnel metrics trackingproduct positioningcontent development
Soft Skills
communicationcollaborationinfluenceleadershipstrategic thinkingcustomer insights translationteamworkproblem-solvingadaptabilitycreativity
Certifications
Bachelor’s Degree in BusinessBachelor’s Degree in Marketing