Infoverity

Growth Marketing

• Partner with Service Line (SL) leaders to define GTM priorities and growth plays.
• Enhance and take existing GTMs to market by leveraging and improving current GTM assets and content.
• Define and build new GTMs aligned to strategic growth areas (AI, Analytics, Databricks, Snowflake, Salesforce, Syndigo, Reltio).
• Activate GTMs across priority sales channels, including: - Website and digital presence - Partner sales channels - Client farming / account management motions - Campaigns - Conferences, events, and field programs
• Support event GTM strategy, including messaging by industry, client targets, and coordination with Sellers and Delivery Leadership for high-level preparation.
• Drive measurable pipeline growth with emphasis on strategic offerings (AI, Analytics, Databricks, Snowflake, Salesforce, Syndigo, Reltio).
• Build sales/account/pipeline growth strategies for priority sales channels and partners.
• Identify top-of-funnel growth opportunities and improve lead-to-opportunity progression (Leads → MQL → SQL).
• Support and evolve core Sales Engineering processes and capabilities.
• Promote consistent messaging and branding across opportunities and sales materials.
• Partner with Sales and Delivery to improve deal qualification and enhance proposal quality.
• Partner with PreSales to incorporate service offering materials into the proposal generation function.
• Help define PreSales automation and strategy across deals, demos, proposals, and related workflows.
• Support Alliances across key Growth and Core partners.
• Define partner strategy, outreach, and sales strategy to drive pipeline and opportunities through partner channels.
• Enable repeatable partner-channel motions (co-selling plays, channel messaging, sales alignment).
• Support the definition, measurement, and ongoing management of KPIs tied to growth outcomes.
• Use KPI insights to refine GTMs, partner motions, and Sales Engineering effectiveness.

Director – Strategy and Growth