Marketing Analytics Manager
inforcer
full-time
Posted on:
Location Type: Hybrid
Location: United Kingdom
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Tech Stack
About the role
- Gather and review data from all marketing sources, including but not exclusive to PPC, SEO, Events, Email Campaigns, Webinars and CRM data
- Working in close partnership with the events, marketing and sales teams to collate useful insights to help optimise the funnel
- Own full-funnel reporting from Lead → SQL → Opportunity → Closed Won
- Analyse conversion rates at every stage and identify opportunities to improve pipeline velocity
- Partner with marketing and sales leadership to turn insights into action
- Track and report on speed-to-lead and SLA adherence
- Deliver clear, board-level reporting on marketing ROI and KPI dashboards
- Own all global marketing and events reporting and automation in our CRM, HubSpot
- Support multiple marketing initiatives in parallel without losing attention to detail
- Measure campaign performance against goals and feed insights back into future planning
- Continuously improve marketing processes, workflows, and ways of working
- Conduct ongoing analysis to identify performance issues and optimization opportunities
Requirements
- 3+ years of B2B marketing experience, preferably in a digital marketing focused role in a fast-paced environment
- Experience using marketing project management tools such as Asana
- Previous experience within the MSP or Cybersecurity industry is highly advantageous
- Deep expertise in Hubspot (reporting, workflows, attribution, lifecycle stages)
- Experience building and optimizing lead scoring models
- Strong knowledge of SEO, B2B SaaS Funnel analytics and pipeline metrics and marketing principals
- Experience with multi-touch attribution and channel ROI reporting
- Excellent data analytics experience
- Experience working with BI tools (e.g., Power BI or equivalent)
- Proven ability to translate data into insights that drive action
- Experience working closely with Sales teams
- Familiarity with tools like SEMrush, LinkedIn Ads, and HubSpot integrations
Benefits
- Competitive Compensation: Attractive salary, Pension contribution scheme through Nest, Competitive annual leave allowance
- Work-Life Balance: Flexible working hours and hybrid/remote working options to support a healthy work-life balance
- Regular Team Socials: We celebrate our team, our milestones, and our new businesses with social events every month
- Investing in Your Future: We encourage a growth mindset through proactive development opportunities. Such as continuous learning opportunities, professional training programs, and career advancement paths
- Inclusive Environment: A supportive and inclusive workplace that values diversity and encourages collaboration and innovation
- Employee Recognition: Programs to recognise and reward employees for their contributions and achievements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingdigital marketingdata analyticslead scoring modelsSEOmulti-touch attributionchannel ROI reportingpipeline metricsmarketing principalsreporting
Soft Skills
attention to detailcollaborationinsight generationprocess improvementcommunication