Infopro Digital

Senior Marketing Specialist

Infopro Digital

full-time

Posted on:

Location Type: Hybrid

Location: Nashville • Tennessee • United States

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Job Level

Senior

About the role

  • Define and implement integrated, multi-channel communication strategies aligned with business goals.
  • Collaborate with Sales and Product teams to develop event strategies.
  • Innovate new delegate acquisition tactics to drive attendance and revenue.
  • Work with delegate sales teams to generate high-quality leads and campaigns.
  • Coordinate marketing practices across 1LoD teams.
  • Apply marketing best practices and improve processes across all brands.
  • Monitor and report on marketing KPIs.
  • Collaborate and support the Europe and Asia marketing teams.
  • Establish best practice in event websites, branding, data capture, analytics and reporting.
  • Optimize MAS digital platforms.
  • Develop and deliver client-focused projects.
  • Work closely with the sales team to identify new client opportunities.
  • Create integrated marketing campaigns to promote MAS solutions.
  • Implement and manage third-party partnerships to streamline delivery.
  • Drive innovation in MAS marketing through testing new formats.
  • Use technology to automate tasks and improve job satisfaction and retention.
  • Use technology to drive lead-flow into the MAS business.
  • Use AI technologies to maximize audience reach.

Requirements

  • Proven experience in events marketing, preferably in a B2B environment.
  • Strategic thinker with strong execution and project management skills.
  • Deep understanding of digital and direct marketing, including PPC and social media.
  • Demonstrated success in driving qualified leads and achieving revenue goals.
  • Strong analytical skills with the ability to translate insights into actionable strategies.
  • Commercially driven, proactive, and solution-oriented.
  • Skilled communicator and influencer with a collaborative mindset.
Benefits
  • - Health Care Plan (Medical, Dental & Vision)
  • - Retirement Plan (401k, IRA)
  • - Life Insurance (Basic, Voluntary & AD&D)
  • - Paid Time Off (Vacation, Sick & Public Holidays)
  • - Family Leave (Maternity, Paternity)
  • - Short Term & Long Term Disability
  • - Training & Development
  • - Wellness Resources
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
events marketingdigital marketingdirect marketingPPCsocial mediaproject managementlead generationdata analyticsmarketing automationcampaign management
Soft Skills
strategic thinkingexecutionanalytical skillscommunicationinfluencingcollaborationproactivitysolution-orientedinnovationclient-focused