Infobase

Marketing

• The Marketing Coordinator is a key operational role on a lean, fast-moving marketing team, supporting the planning, execution, and measurement of campaigns that drive brand awareness, customer engagement, and business growth.
• Coordinate and execute integrated marketing campaigns across digital, email, social media, web, events, and other channels.
• Build, test, and deploy email campaigns, working within established templates and brand standards.
• Segment email audiences using CRM queries, customer lists, and AI-assisted segmentation tools to ensure the right message reaches the right audience.
• Build and schedule social media posts across channels using a social media management tool; design accompanying graphics within established templates.
• Maintain website content, as needed.
• Track, compile, and report on email and social campaign performance on a regular cadence, surfacing key metrics and trends.
• Translate performance data into actionable insights, identifying what's working and where there are opportunities to improve.
• Support the creation and maintenance of marketing collateral, presentations, case studies, and promotional materials.
• Collaborate with sales, product, and customer success teams to align marketing activities with business objectives.

Marketing Coordinator

Customer Success Manager

• Achieve the budget for renewals for Key Accounts.
• Support Business Development Executives by promoting cross sells to existing customers.
• Handle incoming customer requests from key accounts customers promptly and professionally.
• Build and maintain strong relationships with customers, understanding their needs and concerns.
• Develop and execute an annual Calendar of Activities to improve customer satisfaction and promote usage.
• Execute the renewal process identified by the Executive leadership team and assigned by the Customer Success Team Lead or executive team member. Execution will include targeting customers who have not renewed, asking for purchase orders, seeking invoices and other various administrative work to book renewals and ensure customer is set up for optimal usage.
• Execute specific outreach campaigns targeting customers and addressing other non-renewal matters.
• Collaborate with your direct supervisor for suggestions on how the marketing team can enhance customer usage and satisfaction.
• Take ownership of maintaining a target renewal budget for assigned market.
• Analyze customer usage patterns and provide insights to improve usage and retention rates.
• Work closely with your direct supervisor to ensure customer satisfaction and address issues promptly.
• Maintain accurate and up-to-date records of customer interactions.
• Generate reports on account status and provide regular updates to the management team.
• Lead/Participate/Engage in onboarding processes as assigned, ensuring seamless transitions for clients, and optimizing initial experiences.
• Actively lead or participate in providing product training and demonstrations to clients as needed to ensure usage KPIs are achieved and maintained.
• Assist Strategic Accounts, Multi Market Accounts and ILC accounts when assigned.
• Flag/identify customers who may be “at risk” and work with Team Lead on strategies to improve usage.

Marketing Coordinator

Customer Success Manager – EdTech