Marketing Communications Manager
Info-Tech Research Group
full-time
Posted on:
Location Type: Remote
Location: Canada
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About the role
- Build and execute promotional strategies for hosted events, third-party events, and partner events
- Create all campaign assets, including email builds, landing pages, and campaign flows using our marketing and landing page platforms
- Manage cross-channel campaigns across email, social, web, and paid advertising to drive registration
- Lead partner and third-party event communications, including co-branded promotions, partner toolkits, and coordinated timelines
- Serve as the marketing point of contact for all third-party and partner events while aligning tightly with the Events team
- Collaborate with Sales to deliver enablement assets, outreach templates, and audience lists for targeted events
- Coordinate with creative, content, and web teams to support design and copy needs for promotional materials
- Track and report performance across all event campaigns, optimizing segmentation, messaging, and channel mix
- Work with the analytics team to build dashboards and reporting frameworks for event promotion
- Maintain accurate event tracking in Salesforce, ensuring data integrity, attribution, and clean post-event workflows
- Monitor attendee signals and support lead management to strengthen follow-up and conversion
Requirements
- Bachelor’s degree in marketing, communications, or related field
- Minimum 7 years of B2B marketing experience with direct responsibility for event promotion and campaign execution
- Hands-on experience building emails, landing pages, and automated campaigns in marketing automation and landing page platforms
- Demonstrated success managing multi-channel promotional campaigns for hosted and third-party events
- Strong grasp of digital marketing tools and analytics
- Strong project management and cross-functional coordination skills
- Experience supporting sales and events teams in fast-moving environments
- Salesforce experience and familiarity with marketing automation systems preferred
- Experience collaborating with sales, events, and cross-functional creative teams
- Bilingual proficiency in French, Spanish or German is preferred
Benefits
- equal opportunity employer committed to diversity and inclusion
- accommodation available throughout recruitment and hiring process
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event promotioncampaign executionemail marketinglanding page creationmarketing automationmulti-channel campaignsdigital marketinganalyticsproject managementlead management
Soft Skills
cross-functional coordinationcommunicationcollaborationorganizational skillsadaptabilityproblem-solvingattention to detailcreativitytime managementbilingual proficiency