Info-Tech Research Group

Senior Marketing Manager, Customer Advocacy – Awards Program

Info-Tech Research Group

full-time

Posted on:

Location Type: Remote

Location: Canada

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Job Level

Senior

About the role

  • Develop and execute a comprehensive customer advocacy strategy
  • Build, manage, and scale customer awards program
  • Partner closely with Sales to identify referral-ready customers
  • Track and analyze key advocacy metrics
  • Serve as a key liaison between marketing, sales, and customer success teams

Requirements

  • BS/MS degree in marketing, communications, or related field
  • 7-10 years of experience in B2B marketing, customer engagement, or advocacy roles
  • Experience managing customer advocacy, reference programs, or customer awards programs
  • Familiarity with CRM and marketing automation tools (Salesforce, HubSpot, Marketo, or similar)
  • Bilingual proficiency in French, Spanish or German is preferred
Benefits
  • Equal opportunity employer committed to diversity and inclusion
  • Opportunities for professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer advocacy strategycustomer awards program managementB2B marketingcustomer engagementadvocacy rolesCRM toolsmarketing automation tools
Soft Skills
communicationcollaborationanalytical skillsrelationship management