End-to-end responsibility for generating a qualified pipeline in the B2B SaaS segment — with a clear focus on revenue impact, not just leads
Develop and implement an AI- and data-driven growth and demand generation strategy across the entire funnel (AI-first approach)
Independently plan, execute and scale performance marketing campaigns (PPC, LinkedIn, SEO, retargeting, etc.) with a focus on pipeline and ROI
Design and operationally implement scalable outreach strategies (e.g., LinkedIn, email, data-driven campaigns) in close coordination with Sales
Develop and implement innovative AI-powered marketing and outreach approaches to increase efficiency and personalization
Build and continuously optimize a content system that actively contributes to pipeline generation (not just branding)
Optimize the website for conversions and for LLMs (SEO for AI-based search / GEO) with a focus on demand capture
Own central KPIs such as Pipeline Contribution, CAC, LTV, conversion rates and Marketing ROI, including deriving clear action plans
Work closely and operationally with the Sales team (e.g., on campaigns, messaging, targeting, follow-ups) to seamlessly align Marketing and Sales
Continuously analyze the market, ICP and competitors to sharpen positioning and go-to-market strategy

Requirements

Several years of experience in B2B SaaS marketing with a strong focus on demand generation, growth or revenue marketing
Extensive experience using AI tools for marketing, sales, automation and personalization (AI-first approach)
Deep expertise in performance marketing (Google Ads, LinkedIn Ads, SEO, retargeting) as well as in outbound/outreach approaches (must-have)
Proven success in lead generation and a hands-on mentality
Experience with Account-Based Marketing (ABM) and data-driven targeting of ideal customers
Strong analytical skills and confident use of KPI frameworks, attribution, dashboards and reporting
Understanding of modern SEO approaches including optimization for AI-based search systems (LLMs / GEO)
Strong sales acumen and the ability to align marketing initiatives consistently to revenue
High degree of ownership, strong execution skills and an entrepreneurial mindset
Excellent communication skills in German and English

Benefits

A small, family-like team and environment with flat hierarchies, short decision paths and an informal, open communication culture
Balanced work–life through flexible working hours (flexitime)
Flexible remote work policy
Regular team-building events in Vienna to maintain team spirit while working remotely
Workations are part of our philosophy
Contribution of your own ideas and strategies is explicitly encouraged
Exciting collaboration with our sister company WeCreate Germany and access to an exclusive creator network

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B SaaS marketingdemand generationgrowth marketingperformance marketingGoogle AdsLinkedIn AdsSEOretargetingAccount-Based MarketingKPI frameworks

Soft Skills

analytical skillssales acumenexecution skillsentrepreneurial mindsetcommunication skills