Influ2

Social Media Manager

• You will own our social channels day to day: Main focus on LinkedIn, with support for Reddit, Twitter, and Facebook.
• Plan and run the content calendar.
• Write posts and deliver basic visuals and video edits.
• Work with designers on bigger campaigns and more polished assets.
• Turn webinars, case studies, and blog posts into social-native content.
• Provide social support for product launches, events, and key campaigns.
• Collaborate with the paid team on creative angles and messaging when needed.
• Regularly track reach, engagement, clicks, traffic from social, and analyze patterns.
• Run tests on topics, hooks, formats, and creatives to see what actually works.
• Share clear takeaways with marketing (what to do more of, what to stop).

Social Media Marketing Manager

Sales Development Rep

• Deepen Target Account Insights: Conduct thorough research on target accounts to tailor messaging that resonates and drives impact, ensuring you effectively identify and nurture potential customers through the sales funnel.
• Amplify Influ2's Presence: Generate interest in Influ2 through multi-channel outreach, including personalized emails, social touches, and cold calls, while collaborating closely with the Account-Based Marketing team to ensure your efforts are aligned with broader marketing campaigns.
• Collaborate with Account Executives: Partner with Account Executives to share insights and strategies, ensuring a seamless handoff of qualified leads and maximizing the potential for closing deals. Regularly exchange feedback to refine outreach tactics and enhance overall sales effectiveness.
• Overcome Objections and Develop a Customer-Centric Perspective: Confidently address potential concerns and objections while building a deep understanding of customer needs to qualify leads effectively and articulate Influ2’s value proposition.
• Hone Sales Skills and Manage Leads Efficiently: Prioritize and manage a high volume of leads, continuously refining your strategies to maximize engagement and deal flow through consistent outreach efforts.
• Understand Key Personas: Research and develop an understanding of different business lines and decision-makers to tailor your approach and messaging.

Sales Development Representative

Account Executive

• Drive new logo acquisition and customer expansion to accelerate revenue growth.
• Meet and exceed quarterly and annual sales quotas by building a healthy pipeline (3X+ of Plan) and executing high-impact opportunity conversion strategies.
• Lead multi-threaded engagements with key stakeholders to maximize deal success and strengthen client relationships.
• Build credibility and influence buying decisions by uncovering business needs, aligning solutions, and demonstrating value.
• Maintain accurate account and opportunity forecasting in Salesforce to ensure visibility and data integrity.
• Collaborate cross-functionally with Solution Engineering, Customer Success, and executive leadership to deliver seamless customer experiences, apply advanced sales techniques, and continuously refine best practices.

Solutions Engineer

• Partner with potential and existing customers to assess their current processes, uncover business goals, and deliver actionable recommendations that embed Influ2 seamlessly into their workflows.
• Analyze tech stacks, workflows, and conversion gaps to identify opportunities where Influ2 can improve performance and deliver measurable outcomes.
• Build tailored solutions, from personalized demos to complete contact-level advertising strategies, aligned with each client’s goals and business objectives.
• Define success criteria, share best practices, and support adoption to ensure long-term value and ongoing optimization.
• Collaborate closely with Account Executives and SDRs to shape proposals, align on client needs, and build strong business cases for adoption.
• Share customer feedback and market insights with Product, Marketing, and Leadership to inform roadmap decisions, refine qualification criteria, and strengthen retention efforts.

Social Media Marketing Manager

Sales Development Representative

Account Executive

Solutions Architect