Infiterra

Performance Marketing Manager

Infiterra

full-time

Posted on:

Location Type: Hybrid

Location: Athens • Greece

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About the role

  • Digital Advertising Campaigns: Plan, launch, and manage paid campaigns across LinkedIn, Google Ads, and retargeting platforms. Monitor performance, adjust targeting, and manage budgets for CPL efficiency.
  • A/B Testing & Persona Alignment: Run structured A/B tests on creative, messaging, and targeting. Analyze outcomes and scale winning variations.
  • Reporting & Optimization: Deliver clear performance reports on CPL, CTR, and funnel impact. Reallocate budget monthly to maximize ROI.
  • Stakeholder Collaboration: Partner with the Online Strategist, Marketing Ops, and Senior Marketing Manager to ensure messaging alignment, accurate lead tracking, and campaign integration.
  • Brand Alignment: Ensure all ads reflect Infiterra’s brand guidelines, tone, and professionalism.

Requirements

  • B2B SaaS Marketing Experience: 4+ years running performance campaigns in Google Ads, LinkedIn Ads, and retargeting with proven MQL impact.
  • Business Acumen: Strong understanding of how marketing drives pipeline and revenue, not just clicks.
  • Campaign Engineering Skills: Skilled in setup, bidding, keyword strategy, targeting, and budget optimization.
  • MarTech Expertise: Hands-on with HubSpot (or similar) for attribution, tracking, and lifecycle management.
  • Analytical Rigor: Strong command of CPL, CTR, CVR, and ROI, with the ability to present insights clearly to stakeholders.
  • Testing Mindset: Experience designing structured A/B tests, interpreting results with rigor, and scaling improvements.
  • Strategic Thinking: Ability to connect campaigns to buyer personas, customer journeys, and GTM motions.
  • Platform Savviness: Up-to-date on Google and LinkedIn algorithms, formats, and emerging best practices.
  • Collaboration & Communication skills: Strong cross-team partner with excellent written and verbal skills to turn performance data into actionable insights.
Benefits
  • Work-from-anywhere scheme (travel and work).
  • Flexible working hours.
  • Health and life insurance program.
  • Learning & development budget.
  • Tech-driven, friendly team with a international mindset.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital advertisingA/B testingcampaign managementCPL optimizationCTR analysisbudget managementkeyword strategyperformance marketingdata analysisMarTech
Soft Skills
business acumenanalytical rigorstrategic thinkingcollaborationcommunication