Infiterra

Performance Marketing

• Digital Advertising Campaigns: Plan, launch, and manage paid campaigns across LinkedIn, Google Ads, and retargeting platforms. Monitor performance, adjust targeting, and manage budgets for CPL efficiency.
• A/B Testing & Persona Alignment: Run structured A/B tests on creative, messaging, and targeting. Analyze outcomes and scale winning variations.
• Reporting & Optimization: Deliver clear performance reports on CPL, CTR, and funnel impact. Reallocate budget monthly to maximize ROI.
• Stakeholder Collaboration: Partner with the Online Strategist, Marketing Ops, and Senior Marketing Manager to ensure messaging alignment, accurate lead tracking, and campaign integration.
• Brand Alignment: Ensure all ads reflect Infiterra’s brand guidelines, tone, and professionalism.

Performance Marketing Manager