Infinite Solutions

Financial Planning and Analysis

• Build and maintain rolling 13-week cash flow forecasts
• Develop annual budgets and forecasting models
• Analyze margins by service line and improve profitability
• Provide executive-level monthly reporting and financial insights
• Develop KPI dashboards for leadership
• Strengthen and manage relationships with local California banks and lenders
• Prepare lender-ready financial packages
• Support SBA, equipment financing, or credit facility conversations
• Monitor loan covenants and debt schedules
• Oversee bookkeeper/controller and improve monthly close process
• Ensure accurate, timely financial statements
• Improve chart of accounts and reporting structure
• Build financial processes that scale with growth
• Support pricing strategy and cost control initiatives
• Improve overhead structure and operational efficiency
• Help prepare company for future expansion or financing needs

Fractional CFO – Home Services

SEO Marketing

• Develop SEO content architecture for HVAC and Roofing
• Build topical authority clusters
• Optimize service + city pages
• Guide structured data and schema implementation
• Improve visibility in: Google organic, Google AI, Overviews, ChatGPT / Gemini citations
• Conduct technical SEO audits
• Oversee blog strategy and internal linking
• Repurpose content across blog, video, FAQ, and search properties
• Monitor Search Console + keyword performance
• Provide simple weekly reporting and strategy updates

Senior SEO, AI Search Visibility Specialist

Performance Marketing

• Manage and optimize Google Ads (Search + LSA preferred)
• Manage and optimize Meta Ads (Lead Gen + Conversion campaigns)
• Weekly data review and performance adjustments
• Keyword expansion and pruning
• Budget allocation and scaling decisions
• Ad copy testing and iteration
• Landing page feedback and conversion optimization suggestions
• Review call tracking data to improve lead quality
• Provide simple weekly reporting with clear KPI focus

Senior Paid Media Specialist, HVAC, Roofing

Chief Marketing Officer

• Provide strategic leadership in digital marketing strategy
• Oversee Google Ads strategy and paid advertising efforts
• Guide SEO strategy and ensure alignment with paid efforts
• Mentor and guide the marketing team
• Define reporting dashboards and performance reviews
• Improve marketing efficiency and optimize campaigns

Fractional CFO – Home Services

Senior SEO, AI Search Visibility Specialist

Senior Paid Media Specialist, HVAC, Roofing

Fractional Chief Marketing Officer