Infatica.io

Product Marketing Manager – Ads, Growth

Infatica.io

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Posted on:

Location Type: Remote

Location: Remote • 🇪🇸 Spain

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Job Level

Mid-LevelSenior

About the role

  • Define and refine product positioning, value propositions, and messaging by persona and use case.
  • Turn product capabilities into clear benefit-led narratives for ads, landing pages, and email.
  • Maintain a messaging framework and ensure consistency across paid + owned channels.****
  • Build and manage ad accounts and campaigns across paid channels (e.g., LinkedIn, Google, Meta).
  • Create campaign structures aligned to funnel stages (Awareness, Consideration, Conversion).
  • Develop targeting strategies (ICP, job titles, industries, intent signals, retargeting, lookalikes).
  • Write and iterate ad copy and creative briefs; partner with design where needed.
  • Own landing page messaging and conversion strategy (working with web/design for implementation).
  • Run A/B tests on offers, creatives, audiences, and landing pages; document learnings.
  • Optimize for CPL, CAC, ROAS, pipeline, activation, or other agreed goals.****
  • Plan and execute product launches with clear narrative, GTM plan, and channel mix.
  • Equip Sales/CS with customer-facing messaging: one-pagers, pitch narratives, battlecards, FAQs.
  • Support lifecycle programs (nurture, onboarding, activation) in partnership with Growth/CRM.****
  • Define KPIs and reporting cadence; build dashboards in GA4/Looker/HubSpot (as applicable).
  • Ensure conversion tracking is correct: pixels, events, UTMs, attribution logic.
  • Use qualitative and quantitative insights (interviews, win/loss, funnel data) to iterate.

Requirements

  • Several years in product marketing, growth marketing, or performance marketing in B2B SaaS.
  • Hands-on experience setting up and running paid ad campaigns (not just briefing an agency).
  • Strong understanding of segmentation, ICP/persona design, and messaging by funnel stage.
  • Ability to write compelling ad copy and translate product features into outcomes.
  • Comfort with experimentation: hypothesis → test design → learnings → iteration.
  • Proficient with ad platforms (e.g., LinkedIn Campaign Manager, Google Ads) and analytics tooling.
  • Strong stakeholder management: you can partner with Product, Sales, Design, and Data.
  • Great interpersonal communication skills with a high level of English proficiency.
  • Nice to have
  • Experience with product-led growth (PLG), activation funnels, trials/freemium.
  • Marketing ops competence (HubSpot), attribution models, and lifecycle automation.
  • Technical fluency in tracking, tags, and event instrumentation (without needing to be an engineer).
  • Familiarity with compliance-heavy or regulated industries.
Benefits
  • High ownership and autonomy — lead campaigns end-to-end with clear visibility of your impact on pipeline and growth.
  • Fully remote & flexible work — work from anywhere with hours that support productivity, not time tracking.
  • Direct influence on product and go-to-market — shape messaging, positioning, and acquisition strategy across funnels.
  • Hands-on execution culture — no layers, no slow loops; you get to build, test, optimize, and scale campaigns yourself.
  • Data-driven, experimentation-first environment — fast testing cycles, A/B experimentation, and decisions rooted in insights.
  • Collaboration with a global team — work with Product, Growth, Design, and Sales across a distributed international organization.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggrowth marketingperformance marketingad copy writingsegmentationmessagingA/B testingconversion optimizationattribution modelslifecycle automation
Soft skills
stakeholder managementinterpersonal communicationcollaborationexperimentationiterationnarrative developmentcustomer-facing messaginganalytical thinkingcreative thinkingproblem-solving