Infasta Soft Solutions Pvt Ltd

Performance Marketing

• Plan, execute, and optimize high-budget Google Ads campaigns (Search, Display, YouTube, Shopping)
• Develop advanced bidding strategies and scaling techniques to maximize ROI
• Conduct in-depth keyword research, competitor analysis, and audience targeting
• Implement and manage conversion tracking, Google Tag Manager, and GA4
• Optimize campaigns for CPA, ROAS, and conversion rates
• Lead A/B testing strategies for ads, landing pages, and funnels
• Manage and allocate large budgets efficiently across campaigns
• Create detailed performance reports, dashboards, and insights
• Identify growth opportunities and recommend new campaign strategies
• Stay updated with Google Ads algorithm changes and industry trends

Senior Google Ads Specialist – PPC Expert