Industry FinTech

Conversion Rate Optimizer

• Own the end-to-end landing page optimization process, from first draft to measurable conversion improvements.
• Build, publish, maintain, and optimize landing pages for AxisKey and, potentially, Axis Reach clients.
• Manage landing page domains, subdomains, DNS configuration, SSL certificates, redirects, and website deployments.
• Configure and maintain integrations between landing pages, CRM platforms, analytics tools, and marketing automation systems.
• Plan, execute, and analyze A/B and multivariate tests across page layouts, messaging, offers, forms, and calls-to-action.
• Use analytics, heatmaps, session recordings, and funnel data to identify optimization opportunities and prioritize improvements.
• Own the reporting cadence for conversion performance, experimentation results, and testing roadmaps.
• Leverage AI tools and large language models (such as ChatGPT, Claude, Gemini, or Cursor) to accelerate copywriting, research, experimentation, analysis, and workflow optimization.
• Recommend improvements to landing page structure, UX, messaging, and conversion strategy-not just execute predefined requirements.
• Continuously identify new optimization opportunities and proactively drive initiatives that improve conversion performance.
• Collaborate with Marketing, Design, and Development teams to rapidly launch, measure, and iterate experiments.

CRO Specialist, Latin America

General

• Coordinate and schedule meetings between prospective investors and Investor Relations Associates.
• Manage multiple calendars across clients, internal teams, and investors while resolving scheduling conflicts.
• Serve as the primary point of contact for meeting logistics and investor scheduling.
• Communicate professionally with prospective investors through email and phone to confirm appointments and provide meeting details.
• Monitor investor pipelines to ensure meetings are scheduled promptly and follow-up actions are completed.
• Maintain accurate investor records, meeting notes, and activity within our proprietary investor management platform.
• Coordinate rescheduling requests, cancellations, and calendar updates while minimizing delays in the fundraising process.
• Collaborate closely with Investor Relations Associates and client teams to optimize meeting flow and investor engagement.
• Prepare reports on scheduling activity, meeting completion, and pipeline progress.
• Continuously identify opportunities to improve scheduling processes and operational efficiency.
• Support additional investor relations operational tasks as assigned.

Investor Relations Coordinator, Latin America

Associate

• Build and maintain relationships with prospective and existing investors through phone calls, email, and virtual meetings.
• Manage investor pipelines and ensure timely follow-up throughout the investor lifecycle.
• Represent clients professionally while communicating investment opportunities and company updates.
• Support capital raising initiatives by engaging qualified prospective investors and scheduling meetings.
• Utilize our proprietary investor management platform to track activity, manage communications, and maintain accurate records.
• Coordinate investor onboarding and assist with documentation throughout the investment process.
• Collaborate closely with your assigned client and the InvestorOps leadership team to execute fundraising strategies.
• Meet individual performance goals and KPIs related to investor engagement, pipeline management, and capital raising activity.
• Continuously develop your knowledge of private capital markets, fundraising strategies, and investor communications.

Investor Relations Associate, Latin America

Growth Marketing

• Build and manage high-converting landing pages across multiple campaigns and client accounts.
• Design and optimize multi-step lead capture funnels focused on improving lead quality and conversion rates.
• Create landing page experiences aligned with ad messaging, audience intent, and campaign goals.
• Conduct A/B testing on headlines, layouts, CTAs, forms, and user flows to continuously improve performance.
• Collaborate closely with media buyers and creative teams to launch campaigns efficiently and effectively.
• Monitor and report on key conversion metrics.
• Analyze user behavior using tools like heatmaps, session recordings, and analytics platforms.
• Build and maintain pages across platforms such as GoHighLevel, Unbounce, Webflow, or similar tools.
• Continuously identify opportunities to improve conversion performance across the entire funnel experience.
• Ensure pages are mobile-responsive, fast-loading, and optimized for user experience and performance.

CRO Specialist, Latin America

Investor Relations Coordinator, Latin America

Investor Relations Associate, Latin America

Growth Funnel Designer