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CRO Specialist, Latin America
Industry FinTechCRO Specialist at AxisKey managing landing page optimization and conversion funnels. Collaborating with Marketing, Design, and Development teams for measurable performance improvements.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Conversion Rate Optimization (CRO) and landing page optimization, utilizing analytics tools and AI technologies to drive measurable improvements in conversion performance. Proficient in managing integrations and collaborating with cross-functional teams to enhance user experience and optimize marketing strategies.
Highest-signal resume keywords
Conversion Rate Optimization (CRO)Landing Page OptimizationGoogle Analytics 4 (GA4)A/B TestingAI Tools Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Landing Page DevelopmentWebflowUnbounceWordPressAnalytics ToolsConversion FunnelsUser Behavior AnalysisPrompt EngineeringCopywritingUX Design
Soft Skills
Analytical SkillsProblem-SolvingCommunicationAdaptabilityProactive Mindset
Tools & Technologies
HotjarMicrosoft ClarityVWOOptimizelyCRM PlatformsMarketing Automation Systems
Industry Keywords
Landing Page Optimization ProcessConversion PerformanceExperimentationTesting RoadmapsOptimization Opportunities
Tech Stack
Tools & technologiesDNSWordPress
About the role
Key responsibilities & impact- Own the end-to-end landing page optimization process, from first draft to measurable conversion improvements.
- Build, publish, maintain, and optimize landing pages for AxisKey and, potentially, Axis Reach clients.
- Manage landing page domains, subdomains, DNS configuration, SSL certificates, redirects, and website deployments.
- Configure and maintain integrations between landing pages, CRM platforms, analytics tools, and marketing automation systems.
- Plan, execute, and analyze A/B and multivariate tests across page layouts, messaging, offers, forms, and calls-to-action.
- Use analytics, heatmaps, session recordings, and funnel data to identify optimization opportunities and prioritize improvements.
- Own the reporting cadence for conversion performance, experimentation results, and testing roadmaps.
- Leverage AI tools and large language models (such as ChatGPT, Claude, Gemini, or Cursor) to accelerate copywriting, research, experimentation, analysis, and workflow optimization.
- Recommend improvements to landing page structure, UX, messaging, and conversion strategy-not just execute predefined requirements.
- Continuously identify new optimization opportunities and proactively drive initiatives that improve conversion performance.
- Collaborate with Marketing, Design, and Development teams to rapidly launch, measure, and iterate experiments.
Requirements
What you’ll need- 3+ years of experience in Conversion Rate Optimization (CRO), Growth Marketing, or Landing Page Optimization.
- Experience building, publishing, maintaining, and optimizing landing pages using Webflow, Unbounce, WordPress , or similar platforms.
- Strong experience with CRO and analytics tools such as Google Analytics 4 (GA4), Hotjar, Microsoft Clarity, VWO, Optimizely, and similar platforms.
- Experience planning, executing, and analyzing A/B and multivariate experiments.
- Experience configuring landing page integrations with CRM, analytics, and marketing automation platforms.
- Strong understanding of conversion funnels, user behavior, and website analytics.
- Proficiency using AI tools such as ChatGPT, Claude, Gemini, Cursor, or similar LLMs to improve productivity, research, experimentation, and content creation.
- Strong prompt engineering skills and the ability to effectively leverage AI for problem-solving and workflow optimization.
- Strong UX and copywriting instincts, with the ability to recommend improvements-not just execute specifications.
- Highly adaptable, curious, and comfortable learning new software, AI tools, and emerging technologies.
- Excellent analytical, problem-solving, and communication skills.
- A proactive mindset with a strong sense of ownership and accountability.
Benefits
Comp & perks- Wellness days
- Wellness Growth Over Time
- Referral Bonus Program
- Paid U.S. Holidays
- Remote First Flexibility
- Competitive base monthly salary
- Career growth opportunities