Graphic Designer
PEI-Genesis
Cloud
Freelance Graphic Designer - Industrial Color Extended
Industrial Color
full-time
Posted on:
Location: New York • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $130,000 per year
Job Level
Mid-LevelSenior
About the role
- Freelance Graphic Designer focused on 2D design to create counter layouts and planograms for a luxury beauty client; hybrid role requiring several days onsite in mid-town Manhattan.
- Counter Layout Design: Collaborate with senior designers to develop compelling and functional counter layouts for retail spaces, considering space utilization and traffic flow.
- Planogram Development: Design and implement effective product placement strategies to ensure appealing and organized merchandise presentation.
- Design Iterations: Generate design iterations and revisions based on feedback from team members and stakeholders.
- In-Counter Design: Enhance in-counter displays incorporating branding elements and product information for cohesive presentation.
- InDesign Expertise: Use Adobe InDesign to create graphics, signage, and promotional materials for the retail environment.
- SketchUp: Apply basic SketchUp skills to create 3D visualizations and mock-ups to communicate design ideas.
- Collaboration: Work with visual merchandisers, marketing, and store operations to align designs with brand guidelines and objectives.
- Attention to Detail: Maintain accuracy and consistency in planograms and production art.
- Market Research: Stay updated with retail design trends, competitor strategies, and emerging technologies to contribute innovative ideas.
Requirements
- Bachelor's degree in Interior Design, Graphic Design, or a related field is preferred.
- Proficiency in Adobe InDesign for creating compelling 2D visual designs.
- Strong planogramming skills to optimize product placement and maximize visual impact.
- Basic knowledge of SketchUp for 3D visualizations and mock-ups.
- Understanding of production art processes and print specifications.
- A portfolio showcasing relevant design work, highlighting your creativity and attention to detail.
- Strong communication and collaboration skills to work effectively within a team environment.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Passion for retail design and a keen interest in keeping up with industry trends.
- Prior retail, cosmetics and luxury experience required
