Industrial Color

Freelance Graphic Designer - Industrial Color Extended

Industrial Color

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $120,000 - $130,000 per year

Job Level

Mid-LevelSenior

About the role

  • Freelance Graphic Designer focused on 2D design to create counter layouts and planograms for a luxury beauty client; hybrid role requiring several days onsite in mid-town Manhattan.
  • Counter Layout Design: Collaborate with senior designers to develop compelling and functional counter layouts for retail spaces, considering space utilization and traffic flow.
  • Planogram Development: Design and implement effective product placement strategies to ensure appealing and organized merchandise presentation.
  • Design Iterations: Generate design iterations and revisions based on feedback from team members and stakeholders.
  • In-Counter Design: Enhance in-counter displays incorporating branding elements and product information for cohesive presentation.
  • InDesign Expertise: Use Adobe InDesign to create graphics, signage, and promotional materials for the retail environment.
  • SketchUp: Apply basic SketchUp skills to create 3D visualizations and mock-ups to communicate design ideas.
  • Collaboration: Work with visual merchandisers, marketing, and store operations to align designs with brand guidelines and objectives.
  • Attention to Detail: Maintain accuracy and consistency in planograms and production art.
  • Market Research: Stay updated with retail design trends, competitor strategies, and emerging technologies to contribute innovative ideas.

Requirements

  • Bachelor's degree in Interior Design, Graphic Design, or a related field is preferred.
  • Proficiency in Adobe InDesign for creating compelling 2D visual designs.
  • Strong planogramming skills to optimize product placement and maximize visual impact.
  • Basic knowledge of SketchUp for 3D visualizations and mock-ups.
  • Understanding of production art processes and print specifications.
  • A portfolio showcasing relevant design work, highlighting your creativity and attention to detail.
  • Strong communication and collaboration skills to work effectively within a team environment.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Passion for retail design and a keen interest in keeping up with industry trends.
  • Prior retail, cosmetics and luxury experience required