Associate Director, Digital Marketing
Indivior
full-time
Posted on:
Location Type: Remote
Location: Virginia • United States
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Job Level
About the role
- Lead the execution of non-personal promotion (NPP) initiatives across both HCP (Healthcare Professional) and DTC (Direct-to-Consumer) channels.
- Drive digital engagement and optimize content performance to support brand objectives.
- Oversee website UX enhancements to improve engagement and conversion, in close collaboration with media plans.
- Manage creation and adaptation of derivative content for various digital platforms.
- Monitor and manage content expiration to ensure compliance and relevance.
- Collaborate with HCP and Patient marketing leads to plan and optimize media plans for key audiences.
- Manage key vendor relationships for media and digital strategy and content creation.
Requirements
- Bachelor’s degree preferably in Marketing, Communications, or related field; MBA preferred.
- 7+ years of experience in the pharmaceutical or healthcare industry; 5+ years of experience in digital marketing
- Strong understanding of HCP and DTC marketing strategies and regulatory requirements.
- Proven experience managing large-scale digital campaigns and media budgets.
- Proficiency in CRM platforms, digital analytics, and content management systems.
- Excellent project management, communication, and cross-functional collaboration skills.
- Experience with patient support programs and digital access tools (preferred).
- Familiarity with Formtrak or similar access platforms (preferred).
- Strategic thinker with a hands-on approach to execution (preferred).
Benefits
- 3 weeks’ vacation plus floating holidays and sick leave
- 401(k) and Profit Sharing Plan- Company match of 75% on your first 6% of contributions and profit sharing contribution equal to 4% of your eligible pay
- U.S. Employee Stock Purchase Plan- 15% Discount
- Comprehensive Medical, Dental, Vision, Life and Disability coverage
- Health, Dependent Care and Limited Purpose Flex Spending and HSA options
- Adoption assistance
- Tuition reimbursement
- Concierge/personal assistance services
- Voluntary benefits including Legal, Pet Insurance and Critical Illness coverage
- Gym, fitness facility and cell phone discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcontent management systemsdigital analyticsproject managementmedia planningcampaign managementcontent creationUX enhancementsregulatory compliancevendor management
Soft Skills
communicationcross-functional collaborationstrategic thinkingleadershipadaptabilityproblem-solvingcreativityorganizationexecutionrelationship management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsMBA