indie.io

Audience & Lifecycle Strategy Lead – Contract

indie.io

contract

Posted on:

Location Type: Remote

Location: North Carolina • United States

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Job Level

Senior

About the role

  • Serve as the strategic lead across audience discovery, planning, activation, and measurement
  • Drive CRM and PRM optimization initiatives
  • Partner closely with brand, analytics, and external agency teams to develop integrated audience strategies
  • Oversee CRM/PRM audits, optimization planning, testing strategies, and reporting to strengthen lifecycle marketing impact
  • Partner with activation and media teams to define and deploy audience segments
  • Establish KPI frameworks to measure audience performance and business impact

Requirements

  • 4+ years of experience in audience strategy, CRM/PRM strategy, lifecycle marketing, or data-driven marketing roles
  • Strong understanding of first-party data strategy, segmentation methodologies, and audience frameworks
  • Experience translating business goals into actionable audience and lifecycle marketing plans
  • Experience auditing and optimizing CRM/email programs
  • Ability to analyze performance data and translate insights into strategic recommendations
  • Strong presentation and client communication skills
  • Highly organized with the ability to manage multiple stakeholders and priorities
Benefits
  • Competitive compensation aligned with experience and scope of work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
audience strategyCRM strategyPRM strategylifecycle marketingdata-driven marketingfirst-party data strategysegmentation methodologiesaudience frameworksauditing CRM programsoptimizing email programs
Soft Skills
presentation skillsclient communicationorganizational skillsstakeholder managementprioritization