indie.io

1PD Strategist, CDP Transition Manager – Contract

indie.io

contract

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Location Type: Remote

Location: United States

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About the role

  • Serve as the strategic lead for first-party data strategy and CDP transition across 4 oper
  • Define and socialize a clear 1PD vision and operating model
  • Clarify how 1PD drives measurable business outcomes (AOV, LTV, media efficiency, retention)
  • Ensure decentralization strengthens adoption (not dissolves accountability)
  • Establish success metrics and adoption benchmarks for 1PD usage
  • Develop OpCo-specific 1PD opportunity briefs tied to business priorities
  • Align stakeholders around acquisition and retention use cases
  • Build executive-ready materials to reinforce the importance of 1PD strategy
  • Support OpCos in evaluating and selecting CDP platforms
  • Develop structured migration plans (move, retire, rebuild)
  • Drive adoption through structured enablement and testing.
  • Facilitate bi-weekly working sessions with acquisition and retention teams from each opco (4)
  • Transition from active lead to advisory partner as decentralization matures
  • Deliver quarterly adoption and impact summaries

Requirements

  • 5–8+ years in marketing strategy, CRM, CDP, lifecycle marketing, or marketing operations
  • Experience leading cross-functional transformation initiatives
  • Familiarity with paid media and retention channel integration
  • Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent experience)
Benefits
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data strategycustomer data platform (CDP)marketing strategylifecycle marketingCRMcross-functional transformationpaid media integrationretention channel integrationsuccess metricsmigration plans
Soft Skills
strategic leadershipstakeholder alignmentcommunicationfacilitationenablementadvisory skillscollaborationpresentation skillsaccountabilitybusiness prioritization