Search Engine Optimization Specialist
The Boutique COO
Job Level
Senior
About the role
- Lead and manage an international team of remote writers, providing guidance and ensuring quality output
- Write compelling headlines, captions, and calls to action optimized for digital, social, and paid media platforms as well as content syndication for LinkedIn
- Develop a master paid media copy guideline based on existing brand guidelines
- Develop creative campaign concepts in partnership with the Senior Art Director
- Oversee the localization and adaptation of content for multiple international markets and regions
- Implement and uphold quality assurance processes to ensure a 99% accuracy rate in all copies
- Work closely with designers, strategists, and media teams to ensure alignment between copy and visuals
- Optimize content for SEO, ad performance, and platform best practices, including headlines, keywords, sitelinks and descriptions
- Stay informed on digital trends, brand messaging, and audience insights to craft relevant and engaging content
Requirements
- 5+ years of experience in copywriting, content strategy, or creative writing within a digital marketing or creative agency environment
- Strong understanding of digital, social (particularly Linked In), and paid media content best practices
- Experience leading a team of writers and managing content workflows
- Exceptional writing and editing skills, with a keen eye for detail and accuracy
- Ability to adapt messaging for different audiences, markets, and languages
- Strong project management skills, ensuring content is delivered on time and meets quality standards
- Familiarity with AI-driven content tools and automation is a plus
