Incubeta

Freelance Digital Designer, Chinese

Incubeta

contract

Posted on:

Origin:  • 🇿🇦 South Africa

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Job Level

Mid-LevelSenior

About the role

  • Design, produce and adapt digital assets (banners, social, paid media creatives, 2D designs) for multiple channel formats with a prime focus on Baidu
  • Develop the Chinese version of the master paid media playbook ensuring design guidelines adhere to Baidu best practices and match English guidebook tone/look
  • Collaborate with the Senior Art Director, Chinese copywriter and wider creative team on campaign concepts
  • Ensure creative assets incorporate local Chinese cultural nuances to drive relevance
  • Implement AI tools to enhance workflow efficiency and scale large creative campaigns
  • Maintain design systems and modular creative approaches for consistency and adaptability
  • Establish and maintain quality assurance processes to ensure 99% content accuracy
  • Stay current with emerging design trends, tools, and best practices in digital advertising
  • Report into the Associate Creative Director and work with Traffic Managers, Creative Strategists, Creation Directors, Designers, Ad Developers and client servicing teams

Requirements

  • 3+ years of experience in multimedia design, 2D design, digital design
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Figma
  • Experience with adtech platforms such as Baidu, Google Display, DemandGen, DV360, and Creative Studio
  • Strong understanding of digital advertising formats and Baidu’s ad formats best practices
  • Ability to work in a fast-paced environment, balancing multiple projects and deadlines
  • Great attention to detail and quality control to achieve 99% accuracy
  • Experience with AI-driven design tools is a plus