Multimedia Designer
SYSPRO
Cloud
Freelance Digital Designer, Chinese
Incubeta
contract
Posted on:
Location: 🇿🇦 South Africa
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design, produce and adapt digital assets (banners, social, paid media creatives, 2D designs) for multiple channel formats with a prime focus on Baidu
- Develop the Chinese version of the master paid media playbook ensuring design guidelines adhere to Baidu best practices and match English guidebook tone/look
- Collaborate with the Senior Art Director, Chinese copywriter and wider creative team on campaign concepts
- Ensure creative assets incorporate local Chinese cultural nuances to drive relevance
- Implement AI tools to enhance workflow efficiency and scale large creative campaigns
- Maintain design systems and modular creative approaches for consistency and adaptability
- Establish and maintain quality assurance processes to ensure 99% content accuracy
- Stay current with emerging design trends, tools, and best practices in digital advertising
- Report into the Associate Creative Director and work with Traffic Managers, Creative Strategists, Creation Directors, Designers, Ad Developers and client servicing teams
Requirements
- 3+ years of experience in multimedia design, 2D design, digital design
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Figma
- Experience with adtech platforms such as Baidu, Google Display, DemandGen, DV360, and Creative Studio
- Strong understanding of digital advertising formats and Baidu’s ad formats best practices
- Ability to work in a fast-paced environment, balancing multiple projects and deadlines
- Great attention to detail and quality control to achieve 99% accuracy
- Experience with AI-driven design tools is a plus
