Incubator Lab

Marketing

• Launch, manage, and scale Meta ad campaigns end-to-end across Facebook and Instagram
• Build, launch, and fine-tune campaigns to hit internal revenue targets
• Analyze complex campaign metrics and convert insights into media-buying strategies that maximize ROI
• Build structured testing frameworks for audiences, creatives, and offers
• Monitor performance daily and make data-backed scaling decisions based on statistical trends
• Translate account data and complex metrics into actionable creative feedback for technical and creative teams
• Manage pacing and spend to hit target CAC/ROAS
• Submit a brief case study or ad account screenshots demonstrating scaling performance and testing or analytical logic

Media Buyer