Media Buyer

Incubator Lab

Media Buyer scaling Meta campaigns for IncubatorLab, a performance-focused growth organization building and scaling brands. Analyzing data, testing creatives, and optimizing budgets for DTC/e-commerce growth.

Posted 8/13/2026contractRemote • 🇺🇸 United StatesMid-LevelSenior💰 $7,000 - $10,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and scaling Meta ad campaigns across Facebook and Instagram, with a strong focus on data analysis, campaign optimization, and achieving revenue targets. Proficient in utilizing advanced tools and metrics to drive performance and inform strategic decisions.

Highest-signal resume keywords

Meta Ad Campaign ManagementDTC/E-Commerce MetricsAdvanced Excel SkillsFacebook Ads API FamiliarityAttribution Tools Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign AnalysisData-Backed Decision MakingQuantitative ReasoningScaling PerformanceTesting Frameworks Development

Soft Skills

Attention to Detail

Tools & Technologies

SQLBI ToolsTriple WhaleNorthbeamAdvantage+

Industry Keywords

Meta AccountsCACROASCBOABO

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Launch, manage, and scale Meta ad campaigns end-to-end across Facebook and Instagram
Build, launch, and fine-tune campaigns to hit internal revenue targets
Analyze complex campaign metrics and convert insights into media-buying strategies that maximize ROI
Build structured testing frameworks for audiences, creatives, and offers
Monitor performance daily and make data-backed scaling decisions based on statistical trends
Translate account data and complex metrics into actionable creative feedback for technical and creative teams
Manage pacing and spend to hit target CAC/ROAS
Submit a brief case study or ad account screenshots demonstrating scaling performance and testing or analytical logic

Requirements

What you’ll need

3–6+ years of hands-on experience in high-spend Meta accounts
Proven track record scaling single accounts
Experience managing Meta spend from $100k+ to $1M+/month
Strong understanding of DTC/E-commerce metrics
Sharp quantitative reasoning and strong attention to detail
Advanced Excel skills
Familiarity with the Facebook Ads API, SQL, or BI tools highly preferred
Deep knowledge of Advantage+, CBO/ABO, and manual bidding
Familiarity with Triple Whale, Northbeam, or similar attribution tools
Strong overlap with US business hours; Eastern Time Zone / EST preferred
Resume plus a brief case study or ad account screenshots showing scaling proof and testing or analytical logic

Benefits

Comp & perks

Remote-first and asynchronous work arrangement
Output prioritized over hours
Opportunity to scale single-brand budgets up to $1M+/month
Equal opportunity employer committed to an inclusive environment
Disability or special-needs accommodation available