SEO Strategy Development: Proactively identify and deeply analyze emerging consumer health trends, translating these insights into actionable SEO and content strategy to capture early market visibility across all organic channels.
Roadmap Management: Define and size opportunities, strategic priorities, and roadmap to drive organic AI/social growth based on emerging trends, current performance and data insights; includes partnering with the Content Strategy team to develop synergies across channels, and to reflect needs in roadmap and prioritization.
Content Execution: Lead the front-end development of high-performing content campaigns and initiatives across search, search AI (e.g., Google AI Overviews), emerging AI platforms (e.g., ChatGPT), and social channels (e.g., Reddit, Meta, TikTok) to increase organic traffic and drive conversions.
Conversion Optimization: Partnering with Member Acquisition, own the roadmap and execution of landing page optimization, aimed at improving member conversion rates across the member journey, from content/research to conversion-oriented pages.
Performance Measurement: Evaluate marketing data and metrics to assess SEO effectiveness, conduct A/B testing, build and analyze reports and dashboards, and clearly communicate results and data-driven decisions to key stakeholders.
Tech Platform Ownership: Own the licensing, use, budgeting and value generation of Web- and SEO-focused marketing technologies.
Cross-functional Collaboration: Work closely with Content Strategy, Engineering, Product, Analytics, and other marketing stakeholders to align on goals, share insights, and ensure SEO and website initiatives are prioritized and executed effectively.
Market Research: Stay updated on industry trends, competitor strategies, and customer preferences to inform SEO initiatives and strategy.

Requirements

SEO/AIO Expertise: 10+ years of professional experience and leadership in SEO, with a focus on in-house and enterprise-level environments (strong preference for experience in healthcare). Deep expertise of SEO principles, strategies, and the latest AI-driven trends.
CMS/Web publishing experience: Deep understanding and proficiency in WordPress and modern web technologies, with a strong understanding of how search engines and AI bots crawl, index, and rank sites. Skilled in technical SEO (JavaScript, HTML, CSS, Schema) and managing CMS platforms, site structure, content governance, and publishing workflows.
Trend Spotting: Demonstrated experience identifying and leveraging trends (population health, search terms, etc.), with ability to generate and secure team and organizational support for investments.
AI & LLM Expertise: Proven experience with Generative AI and large language models (LLMs), understanding their influence on search behavior and developing strategies to optimize content and user experiences for these evolving platforms.
Analytical Skills: Proficient in tools such as Looker, Amplitude, Google Analytics 4, Google Search Console, Ahrefs, Yoast, and Screaming Frog. Capable of interpreting complex data to generate actionable, business-driven insights – including the ability to forecast the impact of SEO initiatives.
Strategic Thinking: Exceptional critical thinking and problem-solving abilities to identify high-impact opportunities and set priorities within a strategic business context.
Cross-Functional Collaboration: Skilled at partnering with internal teams, subsidiary organizations, and executive leadership to advance SEO initiatives and report on progress.
Communication & Influence: Outstanding communication and presentation skills, able to clearly explain complex technical concepts to non-technical stakeholders and executive leadership.
Leadership: Team and cross-functional leadership experience, with a strong track record of communicating strategy across teams, managing agency and vendor relationships, mentoring team members, and fostering collaboration across diverse business units.

Benefits

Remote-first culture
401(k) savings plan through Fidelity
Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO”)
12 weeks of 100% Paid Parental leave
Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
11 Holidays Paid with one Floating Paid Holiday
Work-From-Home reimbursement to support team collaboration and effective home office work
24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

SEOAIOtechnical SEOJavaScriptHTMLCSSSchemaGenerative AIlarge language modelscontent optimization

Soft skills

strategic thinkinganalytical skillscommunicationinfluenceleadershipproblem-solvingtrend spottingcross-functional collaboration