Senior Performance Creative Strategist
inBeat Agency
full-time
Posted on:
Location Type: Remote
Location: North Carolina • United States
Visit company websiteExplore more
Job Level
About the role
- Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.
- Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.
- Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.
- Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.
- Write and guide performance copy that is structured, intentional, and measurable.
- Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.
- Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.
- Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.
- Present creative strategy and performance rationale to clients with clarity, logic, and confidence.
- Stay current on platform changes, creative formats, and performance trends that materially impact results.
Requirements
- Exceptional writing ability, ideally in short-form, digital-first content.
- A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.
- Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.
- Comfort forming hypotheses, reading results, and making fast, informed creative decisions.
- Genuine interest in mentoring others and raising the overall quality bar.
- Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.
- Fluency in written and spoken English is required.
- Experience developing performance-driven creative for paid social or digital channels.
- Strong comfort interpreting performance data and using it to guide creative direction and iteration.
- Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.
Benefits
- Unlimited Time Off & Sick Days
- Flexible hours
- Fully remote (with the possibility to work from anywhere)
- Global pods (meet creatives from all around the world)
- High opportunity for growth!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance-led researchcreative strategyhigh-converting creative conceptsperformance copywritingtesting frameworksdata analysisconsumer insightcreative hypothesis formationdigital-first content developmentperformance-driven creative
Soft skills
exceptional writing abilityperformance mindsetstrategic thinkinganalytical instinctsmentoringcuriosityinitiativecommunicationcollaborationadaptability