Senior Product Marketing Manager
Imubit
full-time
Posted on:
Location Type: Remote
Location: Texas • United States
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Job Level
About the role
- Develop advanced level understanding of customer Jobs-to-be-Done, across users, technical stakeholders, and executive buyers.
- Build and continuously refine positioning + messaging that clearly explains The Job-to-be-Done that Imubit targets, and Imubit’s unique and differentiated solution for that JTBD.
- Develop strong understanding of the competitive and adjacent landscape (direct competitors, internal alternatives, “do nothing”).
- Develop a strong understanding of how AI platforms are evaluated, bought, deployed, and expanded in our target markets.
- Become deeply fluent in Imubit’s technology, including strengths, limitations, and differentiation.
- Leverage AI continuously to "supersize" market and customer research synthesis to sharpen strategic insights.
- Maintain strong judgment: validate outputs, avoid hallucinations, and uphold credibility with technical and executive audiences.
- Establish a repeatable framework for translating product capabilities into customer outcomes, ROI narratives, and GTM assets.
- Own end-to-end go-to-market execution for launches including launch briefs, timelines, readiness, internal enablement, external rollout, post-launch tracking and iteration.
- Apply repeatable AI workflows (templates, prompts, structured inputs/outputs) that increase speed without sacrificing quality or accuracy.
- Produce high-quality, high-leverage customer-facing and sales-facing materials such as pitch decks, one-pagers and competitive battlecards.
- Utilize AI for rapid writing and iteration of briefs, decks, messaging, and enablement content generation/repurposing.
- Use AI tools to streamline meeting preparation, follow-ups, and decision capture to increase team-wide leverage.
- Drive revenue impact through PMM systems that improve pipeline conversion, win rate, and expansion readiness.
- Build scalable, lightweight operating processes for messaging governance and voice-of-customer insights loops.
- Define leading and lagging PMM KPIs and operationalize them with stakeholders.
Requirements
- BS/BA degree required, MS/MA/MBA welcomed
- 7+ years of B2B product marketing experience (enterprise/technical preferred).
- Proven ownership of positioning, messaging, launches, and sales enablement.
- Strong cross-functional leadership and ability to drive alignment without authority.
- Excellent communication skills: structured, crisp, persuasive, high signal-to-noise.
- High ownership mindset and comfort operating in a fast-paced startup environment.
- Strong analytical thinking: can translate customer + market input into clear actions.
- Demonstrated ability and enthusiasm to use AI tools to amplify output.
- Travel requirements 15-20%.
Benefits
- Imubit provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Imubit complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B product marketingpositioningmessagingsales enablementAI platformsmarket research synthesisgo-to-market executionPMM systemsKPI definitionanalytical thinking
Soft Skills
cross-functional leadershipcommunicationownership mindsetfast-paced environment adaptabilityanalytical thinkingpersuasivenessalignment without authorityjudgmentcreativitycollaboration
Certifications
BS/BA degreeMS/MA/MBA