IMPACT

Video and Creative Lead

IMPACT

full-time

Posted on:

Location Type: Hybrid

Location: Cheshire • Connecticut • United States

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Salary

💰 $85,000 - $95,000 per year

Job Level

Senior

About the role

  • Lead the strategy and execution of video content that aligns with brand standards, supports revenue growth, and strengthens market positioning.
  • Responsible for pre-production, scripting, filming, editing, managing creative assets across website, social channels, podcast, and paid ads.
  • Analyze and report on video performance; maintain video equipment.
  • Collaborate with the marketing team and CEO to translate executive vision into creative video content.
  • Own IMPACT’s YouTube channel, producing long-form and Shorts content while overseeing video ad campaigns.
  • Produce 3-5 high-quality videos per week, ensuring strong alignment to brand standards and minimal rework.

Requirements

  • Determine what camera equipment is necessary and obtain equipment if needed
  • Transport, set up, and operate various production equipment, including cameras, audio and video recorders, lighting equipment, props, and microphones for location and studio production
  • Own and execute the principles of Marcus Sheridan’s Endless Customers (formerly They Ask, You Answer) for video content
  • Operate and maintain proper levels and calibration of cameras, audio and video recorders, and other production equipment
  • Use AI to assist in areas of video production, including, but not limited to: leveraging tools, optimizing the production process, automatic color correction, audio enhancements, and smart editing
  • Collect b-roll footage, as well as interviewing appropriate staff and/or clients, and use AI to generate content for use in videos.
  • Collaborate with the content manager and ads specialists to ensure video content is optimized, packaged, and distributed effectively across social platforms.
  • Work closely with sales and services teams to determine video topics and how to prioritize what to film and produce
  • Maintain consistent project management and processes that will allow you to create 3-5 videos a week consistently.
  • Comfortable with being the on-camera talent for our podcast, YouTube, social media, ads, and website videos
  • Ability to work with subject matter experts and prepare them for being on-camera
  • Create, upload, optimize, and report on both long-form and shorts content for our YouTube channel
  • Deep understanding of YouTube retention strategy, packaging (hooks/titles/thumbnails), and analytics-driven iteration.
  • Own all aspects of production, including, but not limited to:
  • Pre-production scripting and collaboration
  • Production setup, execution, and striking
  • Post-production editing and publication
  • Reporting on the effectiveness of video content
  • Maintain our video hosting platform and best practices
  • Stay up to date on the latest video technologies, how to use them, and own the implementation of them in our company
Benefits
  • Health, vision, and dental coverage.
  • 401(k) with company match.
  • Paid time off and a flexible work schedule.
  • Paid parental leave to support your growing family.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
video productionscriptingeditingcamera operationaudio recordinglighting setupvideo analyticscontent optimizationproject managementAI in video production
Soft Skills
collaborationcommunicationcreativityleadershipadaptabilitytime managementproblem-solvingattention to detailon-camera presenceinterviewing