IMPACT

Digital Marketing

• Teach and coach the Endless Customers methodology to a portfolio of 12-15 clients, with the ability to clearly explain concepts, best practices, and execution across all five core components of the system.
• Lead written content strategy and optimization, including SEO, AEO (Answer Engine Optimization), GEO optimization, and the use of structured data and schema to improve discoverability and search performance.
• Develop and teach YouTube strategy, including channel creation, video optimization, publishing cadence, audience growth, and performance analysis to help content get found and drive demand.
• Guide short-form video and social media strategy, including platform-specific best practices, content planning, optimization, and distribution across major social channels.
• Coach on 1:1 video strategy, including use cases for sales, customer success, recruiting, and internal communication to drive engagement and trust.
• Support marketing automation and CRM execution, primarily in HubSpot (and related tools), including campaign setup, workflows, segmentation, and performance tracking.
• Lead website optimization and strategy, including messaging, conversion paths, content structure, and alignment with customer journeys.
• Develop and teach email marketing and automation strategies, including nurture campaigns, broadcast emails, personalization, and performance optimization.
• Advise on ad creative and video ads, including messaging, scripting, and creative best practices that align with content and brand strategy.
• Leverage AI tools for marketing, including content creation, optimization, repurposing, and efficiency improvements, while teaching responsible and effective AI use.
• Translate complex marketing concepts into practical, repeatable frameworks, enabling clients or internal teams to confidently execute on their own.

Digital Marketing Coach

Creative Strategist

• Lead the strategy and execution of video content that aligns with brand standards, supports revenue growth, and strengthens market positioning.
• Responsible for pre-production, scripting, filming, editing, managing creative assets across website, social channels, podcast, and paid ads.
• Analyze and report on video performance; maintain video equipment.
• Collaborate with the marketing team and CEO to translate executive vision into creative video content.
• Own IMPACT’s YouTube channel, producing long-form and Shorts content while overseeing video ad campaigns.
• Produce 3-5 high-quality videos per week, ensuring strong alignment to brand standards and minimal rework.

Digital Marketing Coach

Video and Creative Lead