IMPACT

Creative Strategist

• Lead the strategy and execution of video content that aligns with brand standards, supports revenue growth, and strengthens market positioning.
• Responsible for pre-production, scripting, filming, editing, managing creative assets across website, social channels, podcast, and paid ads.
• Analyze and report on video performance; maintain video equipment.
• Collaborate with the marketing team and CEO to translate executive vision into creative video content.
• Own IMPACT’s YouTube channel, producing long-form and Shorts content while overseeing video ad campaigns.
• Produce 3-5 high-quality videos per week, ensuring strong alignment to brand standards and minimal rework.

Video and Creative Lead

Digital Marketing

• Review written content (articles, sales pages, educational resources) for clarity and structure
• Review video content (assignment selling, 1:1 videos, educational videos) for clarity and structure
• Provide feedback using the Endless Customers standards
• Document coaching in HubSpot, noting decisions, action items, owners, and next steps
• Help to maintain clean, reliable CRM records to ensure continuity and accountability
• Support follow-through on agreed-upon actions between coaching sessions
• Help implement agreed-upon plans, track progress on content and video execution, surface blockers or execution gaps early
• Support consistency and momentum across engagements
• Learn and apply the Endless Customers framework
• Participate in and observe coaching calls as a listener
• Build a foundational understanding of buyer behavior, trust, and digital sales
• Demonstrate continuous improvement and readiness for greater responsibility over time.

Junior Digital Marketing Coach

Content Manager

• Maintain an editorial calendar that is well-planned, clear, and consistently executed.
• Publish content and videos to the website, social media, or on YouTube, while ensuring the content is “on-brand” and aligns with IMPACT’s Marketing Manifesto.
• Regularly audit old content. Optimize content to improve messaging to be more on-brand, increase reach and conversions as well as correctly remove content from our website and search engines where it makes sense (not making any technical errors).
• Maintain a handful of content pieces that need to be regularly maintained (ie. best websites, upcoming events, recommended software, etc.)
• Ensure CTAs are high-converting, on-brand, and aligned with campaign messaging.
• Collaborate with the sales team for content ideas and how they can be leveraging content assets for Assignment Selling/closing deals faster. This includes watching call recordings.
• Actively collaborate with the Director of Creative and Video to develop, optimize, and repurpose content across formats.
• Consistently evaluate and improve past content, updating articles, adding videos, and optimizing for SEO and AEO.
• Relentlessly identify and experiment with new strategies and tactics to dramatically improve the reach and engagement of our content.
• Regularly track social media and YouTube content performance using a social analytics platform, using data insights to refine strategy and improve engagement.
• Monitor and engage with audiences across social media platforms, responding to comments and fostering conversations (including on Reddit).
• Test and refine engagement strategies, experimenting with different post formats, hooks, and storytelling techniques to maximize comments, shares, and interaction.
• Optimize video content for distribution, ensuring clips from podcasts, webinars, and events are repurposed effectively for social and YouTube.
• Stay ahead of industry trends in social media, video content, and audience engagement, ensuring IMPACT remains at the forefront of digital marketing.