IMPACT

Performance Marketing

• Creative strategy per client. You run the design strategy process for each account — competitor and market research, testing plans, and campaign concepts tied to performance data.
• Static ad design. First drafts and full campaign suites for Meta, Google, and LinkedIn. Data-driven creative that's built to convert, not win awards.
• Revision cycles. Internal and client feedback rounds, managed to a standard: tight turnarounds, limited rounds, clear rationale when you push back.
• The AI production pipeline. You operate and improve our versioning/resizing workflow. When a new tool cuts production time without cutting quality, you test it and systematize it.
• Video creative direction. Scripting, storyboards, and creative briefs for video ads. Editing execution is a plus.
• Contractor quality control. Offshore and freelance design output goes through you before it ships. If it's not client-ready, it doesn't go out.
• Asset hygiene. Working files, final files, and folder structure stay organized and findable. The next person can pick up any account cold.

Paid Ads Designer