IMPACT BRANDS

Digital Marketing Experimentation Specialist

IMPACT BRANDS

full-time

Posted on:

Location Type: Remote

Location: Lithuania

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Salary

💰 €1,300 - €1,900 per month

Job Level

Tech Stack

About the role

  • Plan and run growth experiments to improve key business results (sign-ups, conversions, retention, revenue).
  • Create hypotheses and define what success looks like before launching each experiment.
  • Work closely with Marketing, Product, Design, and Engineering to launch and manage A/B tests.
  • Track experiment performance and analyze results to understand what worked and why.
  • Turn insights into clear recommendations and next actions (scale, iterate, or stop).
  • Build and maintain a structured experimentation roadmap and prioritize tests based on impact.
  • Document experiment learnings and share updates with relevant teams.
  • Continuously look for opportunities to optimize customer journeys and conversion funnels.
  • Other assigned tasks.

Requirements

  • Higher education in Marketing, Business, Economics, Data Analytics, or a related field.
  • 1–3+ years of experience in growth, performance marketing, media buying, CRO, product analytics, or experimentation-focused roles (internship experience can also be considered).
  • Understanding and practical knowledge about media buying, platforms and strategies.
  • Strong understanding of growth funnels and experimentation basics (hypotheses, A/B testing, metrics, iteration).
  • Ability to analyze performance data and turn insights into clear next steps and recommendations.
  • Hands-on experience with analytics tools (e.g., GA4, Amplitude/Mixpanel, Looker, Tableau) and strong Excel/Google Sheets skills.
  • Knowledge of key growth metrics (conversion rate, CAC, LTV, retention, activation, churn).
  • Experience working with product and marketing teams to launch experiments across user journeys (landing pages, onboarding, pricing, messaging, campaigns).
  • Strong ownership mindset: able to manage multiple experiments in parallel and deliver within deadlines.
  • Comfortable communicating results to stakeholders and explaining decisions clearly.
  • Curiosity, speed, and willingness to learn in a fast-moving growth environment.
Benefits
  • Remote work. Whether it's your home office, a cozy cafe, or a scenic spot across the globe, you have the autonomy to choose your workspace.
  • Home office budget. A home office allowance and the possibility to choose between a MacBook or a Windows-based workstation.
  • Health and wellness budget. We value your well-being - investment in your health is not just encouraged but actively supported.
  • More free time. Enjoy 25+ Working Days of Holidays to recharge and relax from work.
  • Volunteering. Embrace the opportunity to dedicate 2 paid days each year towards personal growth and community impact.
  • Personal development opportunities. Improve yourself through training online or conferences worldwide - Miami, Las Vegas, Dubai, Bangkok, etc.
  • Professional growth. Exceptional performance is recognized and rewarded, offering opportunities for career advancement based on your contributions to our success.
  • Achievement Bonus. We celebrate our company's successes by offering an annual bonus.
  • Our company products. Get exclusive access to our health and wellness products.
  • Flatwork culture. The chance to influence the company right from the start.
  • Team spirit. Enjoy regular team-building activities and engaging online events.
  • A whole bunch of other benefits (Welcome Package, etc)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingperformance marketingmedia buyingconversion rate optimization (CRO)product analyticsA/B testingdata analysisanalytics toolsExcelGoogle Sheets
Soft Skills
communicationownership mindsetcuriosityadaptabilitycollaborationanalytical thinkingproblem-solvingtime managementattention to detailstakeholder management